THURSDAY, September 6th – Amid the top of #NYFW in NYC, Grammy-Award winning and multi-platinum singer/songwriter Estelle was definitely the life of the party, her own party – in fact, where she unveiled to special invitees at the luxurious downtown Manhattan venue, Goldbar a listening of her latest album Lovers Rock – a 13-track ode to the love story of her parents and commemoration to her West Indian roots.
A packed to capacity Goldbar with its 12’ vaulted gold leaf ceilings, gold-plated everything and crystal chandeliers housed a slew of celebrity guests like ‘Cool Runnings’ actor Leon, dancehall artist Kranium, NYC party socialite the Legendary Damon who presented Estelle with an extravagant cake at the end of the night, media influencer/personality Rae Holliday, and more as they celebrated alongside the singer on the eve of her album release. While commanding the attention of the room, Estelle entertained her friends and family with a short, yet sweet live medley of original songs, presented a voice message left by her mom and dad specifically addressed to the crowd, and demanded for all partygoers to dance and have a good time. It was definitely a vibe.
Of a nostalgic reggae feel, ‘the little girl from the ghetto’ of London, England delivered what is said to be her most personal project with Lovers Rock, a complete contrast from the “American Boy” sensation that originally won our hearts. Lovers Rock – named for the reggae subgenre pioneered in Britain during the 1970s and 1980s touches on a few different aspects of the VP Records signee’s life: like her experiences in the music industry, to realizing her self-worth, wisdoms and more; Estelle accounts the affairs of her parents as they found their way back to love after a 20 year split when she was 3 years old. And with a blend of dancehall, soca and some Afro-beat sounds to compliment the full composition of detail, Estelle brilliantly brings it all together with the help of some of today’s most notable names in music like Luke James, dancehall artists Kranium, Chronixx, Konshens, rising star HoodCelebrityy and more.
Releasing the project the following day, on Friday, September 7th, Estelle also dropped two visuals off the album – “Sweetly” and “So Easy” (ft. Luke James), part two and three following the video for her lead single, “Better.”
Closing out the summer, Estelle heats the atmosphere back up with Lovers Rock; available on all streaming platforms, indulge in Estelle’s version of London.