K-DEER, “Activewear that gives back!” This stylish brand designed by Kristine Deer promotes eco-friendly products committed to enforcing positive change.
Early morning Saturday March 3, the diverse, body positive community got together at Pearl Studios in NYC and broke a SWEAT! K-DEER and Amanda Kloots presented the Spring VIP launch of the weekender collection. K-DEER is proudly made in the USA emphasizing the humble and organic nature of this brand.
Come 10 am and the studio is bustling with a group of women mingling as they are being fitted for their workout apparel! The apparel that boasts a sweat proof, high quality flattering fit included a few items that the women championed while working out that morning.
The new line includes tank tops with relatable and motivational mantras, comfortable sports bra and leggings offered in a few styles, the signature one being the “Molly Stripe” that Kristine Deer explained as a style that resonates with her due to the cause it advocates. This cause being the “bring change to mind” organization that raises awareness about mental health.
Kristine’s emotional introduction portrayed her strong brand value and transparent business ethics. Her motivational words were a great way to kick off the workout led by celebrity trainer Amanda Kloots. Amanda conducted an intense body class that is a mega mix of her signature dance class mixed with toning moves on the mat. The body enables a deep focus on longer sequences that force you to connect your mind to what your body is doing. This music driven class got everyone’s hearts racing and feeling pumped for the class, the workout attire and the cause that 5% of the proceeds are donated to.
If the morning could not have gone any better, the workout ended with a lot of Kombucha provided by Health-Ade, Vegan and Gluten free salads by Tyme, choices of other healthy snacks and of course, plenty of water!
Overall, it was a great event with high motivation, determination, diversity, empathy, love and many chic Instagram Boomerangs!