From Feb. 12 to Feb. 14, FX hosted a series of pop-ups around New York City in honor of its newest release, “Love Story: John F. Kennedy Jr. & Carolyn Bessette.”
Created by Connor Hines and executive produced by Ryan Murphy, the anthology series takes inspiration from Elizabeth Beller’s book “Once Upon a Time: The Captivating Life of Carolyn Bessette-Kennedy.” It tracks the high-profile romance between Kennedy (Paul Anthony Kelly) and Bessette (Sarah Pidgeon) and the pair’s marriage in 1996, meeting while Bessette was still working at Calvin Klein. “Love Story” focuses on the pressure and media storm surrounding their relationship, while giving audiences an intimate look at the couple’s love in nine episodes.
To celebrate the series’ three-episode premiere, FX hosted various activations across NYC themed around Valentine’s Day, covering everything from chocolates to roses.
On Feb. 12, In partnership with luxury chocolatier Jacques Torres, passersby at Grand Central Terminal had the chance to stop by FX’s “Love Story” pop-up cart and try some complimentary, handcrafted mini chocolate bars, branded with the “Love Story” logo. The cart was adorned with vibrant red, purple and pink flowers from Ovando, a perfect nod to the holiday.
The famous brunch spot Bubby’s in TriBeCa also hosted a pop-up cart, offering guests complimentary hot apple cider and hot chocolate to beat the cold outside along with an assortment of cookies.
For a special Valentine’s Day celebration, FX held a large activation at Central Park’s Wollman Rink, complete with complimentary ice skating for guests. Inside, the rink’s Chill Lounge was transformed into a “Love Story”-themed retreat with partners BonBon and Ovando. Guests could create their own Swedish candy bags at BonBon’s cart, then take home a handcrafted Ovando rose bouquet. Treats like hot chocolate and heart-shaped sugar cookies occupied the rink’s café, offering complimentary treats after hitting the rink.
Episodes 1-3 of “Love Story: John F. Kennedy Jr. & Carolyn Bessette” are now streaming on Hulu and Disney+. Episodes 4-9 will release weekly until March 26.
(Feature photo courtesy of FX)
