L’Oréal is launching their #WorthSaying campaign during Golden Globes weekend to encourage women on and off the red carpet to share something they believe to be worth saying.
On the day of the awards, L’Oréal’s influencers, brand experts and celebrity spokeswomen plan to band together to support the change in dialogue on the red carpet. Celebrities such as Julianne Moore, Karlie Kloss, Eva Longoria, Frieda Pinto and Liya Kebede will be tweeting out their words worth saying. Anyone will be able to join in on the hashtag during the show’s broadcast on Jan. 10 5:00 p.m. EST.
The brand’s tagline “Because your worth it” is extended to the message they are putting out with #WorthSaying. The campaign is stating that all women have important ideas and opinions worth listening to. They hope to not only amplify the words of women, but have them gain motivation and power through the words of other women.
These sayings will be integrated in to the brand’s digital advertisement and videos. The first video shows the brand’s spokeswomen with the call to speak up. It encourages others to take note of what’s behind the lipstick. As they put it, they want to embrace the positive power of beauty.