Gemstone-infused skincare brand Novéra celebrated the launch of its first NYC retail space at Emanuel New York.
Champagne flowed as guests mingled at the welcome party, where they experienced Novéra’s skincare collection firsthand. They also met the brand’s founder, Zeeshan Mohammed (Zee), and his daughter, the little girl who helped start it all.
JUNE 26: Dustin Lujan, Zeeshan Mohammed and Victor DeSouza attend Novéra Skincare U.S. Debut At Emanuel New York on June 26, 2026. (Photo by Patrick McMullan/PMC)
From a young age, Mohammed’s daughter struggled with eczema. The daily routine of applying heavy creams became a source of dread for both him and his daughter. So, he embarked on a mission to develop a hydrating product that didn’t feel thick and uncomfortable. Thus, Novéra was born.
Formulated with rose quartz, clear quartz, and amethyst, all built into their Gemstone Infusion™ technology, they landed on a facial mist suitable for all ages and skin types. Designed to deliver both instant and long-term results, the formula provides immediate hydration, leaves skin feeling smoother and more comfortable after one week, strengthens the skin barrier by week three, and reveals a brighter-looking complexion within six to eight weeks.
Photo by The Knockturnal
Now, with its New York City retail space, the brand is creating a destination where customers can discover its skincare collection firsthand. “I’m very excited to have this store; it’s our first in New York City. I’m very happy,” Mohammed told us.
As for Emanuel NY, the destination for luxury fragrance, skincare, and fashion, the partnership reflects a shared vision of creating a thoughtfully curated home for the brand and its community.
“Oh, we love these guys. They worked so hard, we’re happy to have them here,” co-owner of the boutique Victor de Souza said.
In its New York City home, Novéra now invites guests into an immersive space built around discovery, connection, and a skincare philosophy shaped by lived experience.
