Fashion & Beauty

Simon Rex, co-founder of pharmacist-formulated men’s skincare brand MOX Skincare, launches a brand to deliver next-level skin nutrition and performance for men. The brand is introducing Rex as its co-founder. The brand leads a mission to help men feel and look their best.

While men already practice wellness through diet and exercise, most do not take care of their skin’s health. Research shows that an estimated 1 in 3 men have a skincare routine.

Rex introduces a brand that speaks to men, with simple steps and proven results. As one of Hollywood’s top actors, Rex appeals to women who often influence the wellness brands that men choose. MOX Skincare will make a positive impact across the gender spectrum.

Rex said, “Co-founding this skincare company is something I’m really excited about. After years of treating my body like a roller coaster, it’s time to treat it like a temple! MOX is more than a routine, it’s a way of showing pride in my appearance and boosting confidence.”

MOX Skincare launches ‘Simon’s Superset’ to honor the announcement of Rex’s involvement. The three-step kit simplifies skincare for men. The package consists of MOX Skincare’s Invigorating Peppermint Cleanser, Multi Nutrient Serum, and Mineral Hydrating Mist. The high-quality products hydrate, nourish, cleanse, and energize your skin.

MOX Skincare created Invigorating Peppermint Cleanser with salicylic acid and peppermint essential oil. The product leaves the skin feeling bright and smooth without stripping moisture. The item retails at $20.

Multi Nutrient Serum contains important nutrients like Vitamin C and squalene. The cream has a blend of five lipophilic vitamins (A, C, D, E, and K), which strengthen and nourish the skin. The minerals make the skin feel resilient and hydrated. The item costs $38.

Mineral Hydrating Mist has hyaluronic acid and electrolytes to oxygenate cells and moisturize the skin. Rex discussed his vision for the company.

“We’re not just in the business of products, we’re in the business of self-esteem and normalizing men’s skin care.
It’s about time! First impressions count, and I’m here to help guys look and feel their best,” said Rex.

Peter Murane, CEO and co-founder of MOX Skincare, admires Rex. He said, “Working alongside Simon has been nothing short of mind-blowing. His creativity is endless, and he knows how to speak to men using humor while effectively getting their attention. Our mission together is to redefine the men’s personal care space.”

Murane said, “Simon would be the perfect fit to bring men into the skincare category. Men’s skincare brands are by and large boring. We’re out to change that. Simon embodies the very essence of MOX Skincare’s vision and brand identity. With his charisma, humor, authenticity, and dedication to self-improvement, Simon Rex personifies the spirit and confidence that we aim to empower through our products and community.”

With Rex working as a co-founder, MOX Skincare can expand its product list. The brand seeks to inspire men to prioritize their skin and feel more confident. As Rex says, “Things are about to get skinteresting.”