On Friday, September 12th, Soho came alive with the kind of raw energy only New York Fashion Week can bring. KSUBI and Alice Hollywood, under the creative vision of Shane Gonzales, transformed the neighborhood into a hub of freedom, fashion, and artistry to celebrate the launch of their collaborative capsule collection.
From the moment you stepped inside, the atmosphere felt less like a fashion party and more like an open playground for creativity. The sounds of Wakeupf1lthy, Gunner Stahl, D33J, and Shaneaveli (Shane Gonzales himself behind the decks). The energy in the room kept everyone moving, turning the evening into more than just a scene but a full-on experience.
The style in the room spoke for itself: denim everywhere, clashing textures, and silhouettes that reflected both KSUBIβs rebellious edge and Alice Hollywoodβs imaginative touch. The crowd was just as bold. Faces like Anwar Hadid, Miguel Harachi, Matt and Bunny Zingler, Dalen Terry, and Pepe Garcia mingled with artists including Mohamad Ramadan, G Herbo, Hay Critch, DC The Don, BK the Rula, and TiaCorine; their presence turned the event into more than an industry gathering, it was a true fusion of music, fashion, and art.
The 14-piece collection debuted with quiet confidence. Nothing felt overproduced or forced, just denim done with intention, layered with Alice Hollywoodβs playful, boundary-pushing DNA. First available at KSUBI New York (26 Greene St) from September 12β16, the pieces are set to launch globally on September 23.
By nightβs end, it was clear the collaboration was more than a product; it was about creating a moment. A reminder that fashion at its best isnβt just worn, itβs lived. KSUBI x Alice Hollywood brought together a community of creators, dreamers, and fashion enthusiasts to celebrate not just whatβs next in style, but whatβs possible when culture collides.
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