On Friday, September 12th, Soho came alive with the kind of raw energy only New York Fashion Week can bring. KSUBI and Alice Hollywood, under the creative vision of Shane Gonzales, transformed the neighborhood into a hub of freedom, fashion, and artistry to celebrate the launch of their collaborative capsule collection.
Loud music, laughs, and congratulations echoed through The House of Cannabis in SoHo for the launch of the new Starter X Cookies capsule collection. “ALL CITY.”
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The recently released collaboration is a match made in heaven, as the two businesses are titans in their respective fields. Starter was launched in 1971 and has since changed the sports apparel game forever with licensing deals with every prominent American sports league and more professional sports teams than other brands donned Starter. Not to mention, megastars, including Justin Bieber, LL COOL J, Missy Elliot, Jay-Z, Will Smith, Snoop Dogg, Run DMC, and many more have sported the brand.
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On the other hand, rapper and entrepreneur Berner founded Cookies, whose street credit has made them highly sought-after in the global market.
“ALL CITY” features the Cookies X Starter II jackets. They currently come in black and gray, blue and orange, red and gold, and purple and gold, definitely a design for everyone. The designs and silhouettes are derived from the early ’90s style, combining streetwear, sportswear, and nostalgia, sure to turn heads on the subway.
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After striking up a few conversations with influencers and business owners, we concluded that they projected the collection to see success. The preparation of the carefully thought-out design, with the right timing, as the 90s/Y2K isn’t going anywhere, soon, makes the “ALL CITY” jackets a closet staple.
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The “ALL CITY” collection was enough to keep people talking all night, but the music by Scream Jones and the food by PLNT Burger were the perfect complement to keep the vibes going all night and then some.
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The Cookies X Starter “ALL CITY” capsule collection is selling out fast, so be sure to grab yours for the fall here.
Five floors up at Manhattan’s Lexington Hotel is home to one of the most iconic rooms in the city, The Norma Jeanne Suite. The Suite was once home to none other than Marilyn Monroe, while she filmed her legendary role in The Seven Year Itch. The white dress scene that surely comes to mind when thinking about the actress was filmed just a few blocks away. On Thursday, J.c. Penney utilized this incredible piece of pop culture history to unveil their newest collection, The Marilyn Monroe Capsule Collection.
Now available exclusively at JCPenney stores and online, the twelve piece capsule collection ($29 – $120) hilights size inclusivity and is available in sizes XS – 3X and reflects Marilyn’s down to earth, everyday style. In late-May, the collection will expand from apparel into shoes through a partnership with Keds on two exclusive sneaker designs.
Marilyn Monroe for JCPenney is a limited-time only women’s apparel line inspired by the Hollywood icon’s everyday style. The pieces hold a beautiful summery vibe, which represents visions of Marilyns Summers in cape cod, some of the peices sporting beautiful nautical colors, beach florals, and special designs to hilight the beauty of women’s bodies.
“Inspired by Marilyn Monroe’s effortless style and fashion legacy, this exclusive capsule collection provides customers with clothing they’ll feel both comfortable and stylish in,” said Val Harris, JCPenney’s senior vice president of product design, trend and brand management. “Designed for all women who love quality and timeless style, JCPenney is pleased to expand its portfolio with this versatile, affordable collection.”
The collection does a beautiful job of representing the many different sides of Marilyn and her style, and the beauty of summer styles. To celebrate the launch, J.c. Penney invited us to the Norma Jeanne Suite on Thursday to preview this miraculous collection. The morning was complete with breakfast, browsing of the pieces, and even a rooftop balcony bouquet bar where we could pick our own flowers to create a gorgeous arrangement. It was such a beautiful way to celebrate such an exciting launch and collection, and we can’t wait to see just how many people love these looks as much as we do!
Shop Marilyn Monroe for JCPenney here!
The party was well-attended and featured performances by Roller Girls LA and Suzanna Hoffs of The Bangles.
Italian elegant flair meets Californian laid-back style in this new collaboration between Margherita Missoni, the heiress of the Italian eponymous fashion house, and Splendid, a Los Angeles based clothing brand that specializes in comfy essentials with a focus on luxuriously soft materials.