On Friday, September 12th, Soho came alive with the kind of raw energy only New York Fashion Week can bring. KSUBI and Alice Hollywood, under the creative vision of Shane Gonzales, transformed the neighborhood into a hub of freedom, fashion, and artistry to celebrate the launch of their collaborative capsule collection.
On Wednesday, September 11th, The Knockturnal had the pleasure of joining global denim brand Ksubi as they closed out Fashion Week with a bang, celebrating the grand reopening of their newly revamped NYC flagship store. Staying true to its disruptive and rebellious spirit, Ksubi delivered an unforgettable experience.
Last week, Ohio native Trippie Redd and streetwear brand Ksubi kicked off New York Fashion Week at Manhattan’s Georgia Room for an exclusive preview of their highly anticipated collaboration. The 21-piece collection was modeled by fashion influencers including Giovanna Ramos, Cjay Syre, Dimitry Dino, Elyanna Banes Sanchez, and others. Sugarhill Dot, Lola Brooke, Danzel Dion, Caylee Cowan, Michael Rainey Jr, and others were also spotted at the event.
Trippie Redd, born Michael Lamar White IV, has emerged as a formidable force in the music industry with his unique blend of melodic rap, emo influences, and energetic performances. Rising to prominence in the mid-2010s, he captivated audiences with his distinctive vocal style and boundary-pushing creativity.
As a multi-talented artist, Trippie Redd’s influence extends beyond music. He’s become known for his bold fashion choices and vibrant personality, earning him a significant following among fans of both hip-hop and contemporary culture. This fusion of music and distinctive style made the collaboration with Ksubi such a great idea. The fashion reflected Trippie Redd’s core fanbase embodying a rebellious spirit & breaking away from mainstream fashion norms.
CEO Craig King admired Trippie’s imagination, stating, “Very few artists possess the creativity and imagination of Trippie Redd. It was a great privilege for Ksubi to collaborate with him to create this unique collection for his fans and ours.”
Reflecting on the partnership, Trippie Redd emphasized the importance of self-expression, stating, “When it comes to both music and fashion, I never like to be put in a box. I express myself fully without any boundaries, which is why it made sense to link up with Ksubi. I wanted the collection to feel authentically me, and I’m excited to bring new designs to Ksubi that aren’t typically what they’ve done before and to bring that vision to life.”
The Ksubi x Trippie Redd collection, set to launch this March, will be available at Ksubi.com, Ksubi stores in major cities, and select retailer partners worldwide.
Wednesday, June 28th 2023. KSUBI Store, SoHo, Fashion District, New York—The Australian Global denim streetwear line, KSUBI, that emerged as the hottest fashion line, infamously known for their signature distressed denim and box cross logo, reinforced their reputation to stand apart from the crowd of traditional denim based brands with their most recent collaboration. The DIY rebel of style partnered with rising rapstar from Harlem, A$AP TyY of the A$AP Mobb, to launch a Limited Edition Moto-Inspired Capsule Collection. A$AP TyY arrived at the jam-packed KSubi SoHo (located at 26 Greene Street) on a four-wheeler in moto-royale fashion. The artist, adorning a two piece denim set from the official moto-inspired line, took to stage shortly after and performed songs from his new EP, “1840 Lex” that officially dropped on Thursday, June 29th. 
The inspiration behind the new nine-piece collection with KSUBI stems from A$AP TyY’s love for motosports and street racing. With TyY’s undeniable passion for the sport, streetwear fashion and heavy involvement as a multi-hyphenated creative, the conception and design of the capsule collection extended its spirit into the heart of the content creation for his new EP, “1840 Lex”. The 7-song music project brings in its wake A$AP TyY’s refreshingly eclectic sound fused with hip hop, trap and electronic music; the same audible styling that caught the ears of the legendary A$AP Rocky and A$AP Yams. A$AP TyY’s fashion-facing and trend setting appeal has been the vehicle thrusting him forward in the industry as an icon.
“I had the idea of doing moto-style denim and jerseys for a while. If you know your denim you know KSUBI. There’s no denying how influential KSUBI has been on hip-hop culture, and its ties to A$AP [Mobb], so it only made sense to bring this collection to life with the help of both of our teams”, said A$AP TyY.
There’s no formal way to say this but, the EP “1840 Lex”, is pure fire; coupled with a brand that leads the way in innovate streetwear, that’s a brilliant pairing. It’s a masterful adrenaline rush with blends of many genres and styles found in trap, punk, golden era hip hop and is ladened with synths and pitch distortion as found in electronic music. A$AP TyY’s performance on record displays a thoughtful expression of raw emotion. His hunger for artistic freedom bleeds through a confident showcase of his vocal coloring, choice of instrumental accompaniments and release of emotion through his penned lyrics. A$AP TyY’s ability to explode on track at any moment illustrates the energy behind KSubi’s hard-edged appeal. With Ksubi and A$AP TyY partnering on the creative direction for the music video of TyY’s newest single, ‘Purge’, from the “1840 Lex” EP, the two iconic figures merge their brands effortlessly.
KSUBI highlights that in the exclusive nine-piece collection, their collaboration with A$AP TyY emphasizes the focus on the ‘collateral damage as stressors to the fabric of the garments that incur while participating in the sport’ and ‘attempting to maintain the garment’s original integrity as motosport ware’ as part of the central theme throughout KSubi and A$AP TyY’s Limited Edition Capsule designs. Championing items of the in-demand collection include: two racing jersey designs with co-branded KSUBI & A$AP custom pieces influenced by sponsor logos on the jersey’s of the professional moto-riders. KSubi shines in their custom faded wash techniques on their iconic slim-fit Ksubi denim, which is also included in the collection, plus a t-shirt and hoodie offer the collection an ‘already lived in feel’, that is achieved only after ‘breaking in’ the traditional hold of new attire. The jersey-fabric pieces are accentuated in distressing fashion which lends a heavy nod and silent applaud to the look and feel of natural wear and tear. The denim has also been moto-style treated to provide oil stain effects, ‘gravel splatter’ artwork on the back of the garments, and repair style embroidery on the crotch to give the deteriorated feeling of motorsport ware. 
The KSUBI x A$AP TyY’s, Limited Edition Moto-Inspired Capsule Collection, will be available from 29th June 2023 at KSUBI stores in New York, Los Angeles, Miami, Chicago and London, as well as brand’s official online retail store: www.KSubi.com and selected retailers globally which including Saks 5th Avenue in the US and Culture Kings in Australia.
“1840 Lex” by A$AP TyY is available on all major music streaming platforms Apple Music, Spotify, Pandora, Tidal and more.
NYFW September 2022 kick off with KSUBI’s 23rd Anniversary Party was the party to be at, on the first official day of New York Fashion week.
KSUBI has been on the come up since 1999, and since then, well known rappers and celebrities have been seen rocking KSUBI as one of the hottest streetwear brands. They’re store is located in the heart of Soho, where KSUBI’s legacy will forever live on. During the day you can see many hype-beasts hanging out on the stairs, blasting music and creating a cultural environment for all the creatives to be seen at, and be a part of something beautiful. On September 8th, 2022, KSUBI cordially invited everyone in the game to celebrate their 23rd Anniversary Collection and party the night away. 23 years is a phenomenal amount of years to be a hot trending topic and brand to celebrities such as Vashtie, A$AP Rocky, Rapper Toosi, DNT WATCH TV and partnering with sponsors such as Casa Del sol, Ruby’s Restaurant, and Great Jones.
Arriving at the storefront, the energy and the vibes were undeniably high as the flashes from the paparazzi and base from the DJ booth foreshadowed what the rest of the evening would be like. The crowd was filled with influencers, rappers, outstanding streetwear outfits and fans rushing from down the block to get into the party. Once I was inside I was greeted with a red carpet style moment of pictures and interviews of VIP’s and guests. The event was sponsored by Ruby’s, which is an iconic Italian/American themed restaurant in the city. The light bites of pasta, chicken sandwiches and mini sliders made my night as I washed it down with a great pairing of tequila provided by Casa Del Sol.
The 23 Collection itself was gorgeous; each T-shirt, hoodie and jeans were all stylishly decorated with the original Ksubi font and golden details to celebrate the momentous anniversary.
On February 15th, Ksubi launched their second SS22 drop and we’re already filling up our shopping carts.
The second collection comes two years after “Seven Deadly Sins.”