Hublot and Tristan Eaton launch new Classic Fusion Aerofusion Concrete Jungle timepiece in NYC with Hublot executives and the artist. Check it out!
It is these undeniable that Hublot has always been a “global brand” in every sense of the phrase. Started in 1980, Hublot rocketed to the top of the class in terms of innovation and design. A champion in statement timepieces and innovative achievements have been celebrated everywhere from Japan to Bahrain to of course, the capital of watchmaking célèbre, Basel. Now, with over 50 retail locations and countless sponsorship efforts, Hublot has turned to the humble artist to craft its latest obsession: New York City. Sure enough, Managing Director of Hublot of America, Jean-François Sberro, hosted a three-part event in downtown Manhattan like no other to celebrate the launch of the Classic Fusion Aerofusion Concrete Jungle—the brand’s first concrete timepiece—as a tribute to the city. The timepiece was achieved with the help of visionary street artist and former New Yorker, Tristan Eaton.
The event series was appropriately held in the Lower East Side, which has been historically the heart of the New York City arts scene, and is certainly having its renaissance. Hublot is something of the upscale interpretation of that. The humble street artist has risen in prestige through an increased acceptance at the auction houses and the popular mind. Hublot was keen to reach out to Tristan Eaton, New York City street artist, who said, “I was there alone with no money, no friends and no choice but to charge into the concrete jungle, armed with paint and ready for a fight!” He progressed rapidly, not unlike when Hublot experienced its own meteoric rise.
Guests observed stunning views and cocktails in the glass enclosed Penthouse at the Hotel on Rivington, where Hublot welcomed journalists and art cognoscenti to join executives and the artist in the initial reveal of the timepiece which literally incorporates a concrete bezel, a striking contrast to the delicate complication that centers it. The back is viewable through a window, revealing the rear of the movement.
Directly following opening moments, guests were invited to the recently opened Café Medi in the Hotel on Rivington for a seated dinner of hamachi crudo, truffle-accented polenta, and sea scallops. Conversation was lively and interested in celebrating the artistry. Its not often people associate fine watchmaking.
The evening ended with a fabulous afterparty at underground club JIA, next to the hotel. Here guests were able to let loose with endless champagne and dance beats, with the Classic Fusion Aerofusion Concrete Jungle on view.
The Classic Fusion Aerofusion Concrete by HUBLOT is available for $19,500 in a limited run of 50 timepieces. Check it out here!