“If you ask five people what is streetwear, you will probably get five different answers.”
Bobby Kim co-owner of The Hundreds, a LA based streetwear company went on a quest in hopes of discovering, exactly what is streetwear, and it’s easy to say he got his answer.
The co-founder decided to document his journey and flipped it into an 80 minute documentary that features some of the most influential style gods of our time, like Russell Simmons, A$AP Rocky and LA based designer Bobby “Tribal” Ruiz .
“I wanted to make this film because I wanted to document the origins of streetwear,” said Kim. “It is a story that has never been told before.”
The film is debuting at the 2017 Los Angeles Film Festival and takes viewers on a journey from the inception of streetwear to where it stands today. The film discusses the time periods that have influenced streetwear from NYC’s graffiti scene in the 80’s to the surf culture of the 90’s in LA. It also dissects how social media has dramatically affected streetwear culture.
“If you’re going to make a streetwear brand it better be authentic,” said A$AP Rocky. “And it better stand for something.”
Built to Fail: A Street Wear Story is debuted at the 2017 Los Angeles Film Festival.