Nothing could dampen the models’ energy (pun intended) at the launch of the Croc Funway Runway Event on Tuesday, June 23.
The event was held at the rooftop of the Midtown Holiday Inn and guests and models were greeted with a light bout of rain. But the models’ energy was infectious as both male and female models displayed the new collection. While the shoes were shown in fun colors, the costumes and the models’ attitudes only added to the Funway Runway. It was definitely the happiest runway show I’ve ever seen. There were a total of twelve looks, each with their own character costumes. The guest of the night, Bella Thorne, joined in on the fun by posing for pictures with models after the show.
The presentation was two fold: the fashion show and the presentation of the Funway Runway Videos. By logging on to crocs.com/funway, visitors can make their very own variation of the fashion show. After picking a model, costume, Crocs style, and music, the viewer is then shown the video that they helped create. The models are shown wearing the costumes and shoes as the background music plays, and the model jumps down a huge waterslide. Not feeling summer yet? The playful videos will definitely put you in the mood to go on a summer adventure, most likely to the closest water park. The videos can then be shared on Facebook and twitter with the hashtag #findyourfun. This marks the launch of the Crocs Find Your Fun Campaign which will be seen on social media outlets like Facebook and then later on TV as the year progresses.
Photo Credit: Getty Images for Crocs