Alice and Olivia styled it up for a great cause on the Upper East Side.
To honor Breast Cancer Awareness Month a special evening at the brand’s Madison Avenue flagship brought out hundreds to support of the Breast Cancer Research Foundation. As part of a month-long October initiative benefiting BCRF, the night kicked off the advocacy by bringing together friends of the brand and BCRF supporters for an evening of fashion, shopping, and philanthropy.
NEW YORK, NEW YORK – OCTOBER 01: (L-R) Jenny Mollen, Stacey Bendet and Julie Macklowe attend the ALICE + OLIVIA BCRF Kick-Off Event hosted by Stacey Bendet, Emily Rockefeller, and Dr. Elizabeth Comen at Alice + Olivia Boutique on October 01, 2026 in New York City. (Photo by Astrid Stawiarz/Getty Images for ALICE + OLIVIA)
Stacey Bendet was there alongside co-hosts Emily Rockefeller and Dr. Elizabeth Comen, were joined by Jenny Mollen, Donna McKay (BCRF), Jennifer Rubio, Julie Macklowe, Sofia Karvela, Natalie Mackey, Dani Stahl, Ebony Wiggins, Carolyn Angel, Aqua Parios, and more, with music by Quiana Parks.
Guests personalized their purchases with custom embroidery and a charm bar and created custom pink phone charms in honor of BCRF’s iconic pink. Guests enjoyed Bricoleur Vineyards Isla Rose Brut Rosé, LALO Tequila cocktails and The Macklowe Pink Manhattans, alongside pink-themed sweet treats, with music by Quiana Parks, a cancer survivor, philanthropist, and advocate.
NEW YORK, NEW YORK – OCTOBER 01: Stacey Bendet attends the ALICE + OLIVIA BCRF Kick-Off Event hosted by Stacey Bendet, Emily Rockefeller, and Dr. Elizabeth Comen at Alice + Olivia Boutique on October 01, 2026 in New York City. (Photo by Astrid Stawiarz/Getty Images for ALICE + OLIVIA)
Throughout the evening, 15% of net proceeds benefited BCRF, helping fund the organization’s mission to prevent and cure breast cancer by advancing the world’s most promising research. Additionally, the brnd will continue its partnership with BCRF throughout October.
The New York celebration marks the first of two events supporting the partnership this October. Bendet will continue the initiative on the West Coast with an event co-hosted by Paris Hilton and Kathy Hilton. The partnership holds special significance for the Hilton family, whose mother and grandmother, Kathleen Richards, passed away from breast cancer in 2002.
Together, Alice + Olivia and BCRF are using fashion and community to raise awareness and critical funds for breast cancer research.
