Italian elegant flair meets Californian laid-back style in this new collaboration between Margherita Missoni, the heiress of the Italian eponymous fashion house, and Splendid, a Los Angeles based clothing brand that specializes in comfy essentials with a focus on luxuriously soft materials.
The collection is colorful and vibrant and is a perfect mix of on-trend styles, geometric patterns, and floral prints. Combine that with Splendid’s renowned premium quality and super-soft, comfortable fabrics and you’re basically not going to want to wear anything else all summer long.
The launch party at the Splendid’s Soho flagship store was a summer extravaganza complete with music, a flower crown station, an Italian candy bar and colorful drinks chilled by ice cubes containing real flowers and gold foil. A true millennial’s paradise essentially. The Coachella vibes of the party were only amplified by the collection: from bright caftans to jumpsuits covered in daisy prints, Margherita Missoni has your festival season wardrobe all taken care of.
We got chat a bit with the designer, who was sporting a colorblocking sweater from her own collection and jean shorts, and she told us about how she drew inspiration from her everyday life and incorporated elements that are close to her heart like the daisies: “Margherita means daisy in Italian”.
The Margherita x Splendid capsule collection will be distributed in all Splendid stores and online.
