On December 3rd, luxury loungewear brand, ‘nuhü division’ opened their first 100% plastic-free retail store in SoHo, NYC.
Bright lights, ice cream, every color imaginable, and the most Instagram worthy ballpit in the city. You don’t need anything but an Insta account to know exactly what we’re talking about. Since it’s NYC opening in August 2017, The Color Factory has been making headlines for its unique immersive experiences. The walk through museum features sweet treats, a drawing booth where you can learn a new thing or two about a friend, multiple music themed rooms, a floor map to find out your inner secret color, and so much more. The most iconic feature has to be it’s ballpits, every color factory location from Texas to California has featured one, all with their own unique color and design The Soho location in NYC is special in its own way, as the baby blue sea of balls makes you feel like you’re cruising through the ocean all in the comfort of the city.
Nothing is more special than the holidays in NYC, and The Color Factory was decked out for the occasion. Full of trees, lights and festivity, the already exciting rooms featured a warm sense of holiday cheer. The Factory was transformed for the holiday season, everything down to their iconic color pallets had been changed for a new immersive experience. The holidays are the most colorful time of year, so it only makes sense for the most colorful place in the city to match.
My first visit to the factory was in the summer of 2019, and I was surprised at just how much time and dedication went into transforming the place for this magical time of year. A room that had previously held complimentary beach balls now was covered from floor to ceiling in loose confetti and colorful Christmas trees. There were cameras all over the ceilings to create adorable videos, and we had the best time throwing confetti around the bright colorful room
Even the iconic ballpit got its own holiday makeover. Guests can find the cutest candy cane and peppermint pool floats hanging around, amazing for pictures and lazing around alike. It’s the ideal place to sit and bask in the holiday cheer.
The Ball Pit also features a very special limited edition appearance from Santa Claus, and you know he reps the iconic color pallet as well. Santa appearances will begin on December 17th.
In addition to all of the aesthetics and fun, the holidays are a time of giving and The Color Factory does their part. they are partnering with NYC-based nonprofit Art Start, an organization dedicated to nurturing the voices, hearts, and minds of historically marginalized youth through art. In the museum, you’ll find an on-site gifting wall. The wall invites guests to donate varying amounts of money to help purchase gifts for students of the arts. Guests can send art students gifts such as art supply bags, sketch pads, and even MetroCards to travel to and from workshops. It truly stresses the importance of art in our lives.
You can experience the magic of The Color Factory’s immersive colorful life holiday exhibit yourself! See it from December 1st to the 24th, find tickets here!
Wknd Nation Hosted A Mix & Mingle to Preview Pretty Connected’s Latest Collection At Their Pop-Up In SoHo
Supermodel Shanina Shalk Looks Stunning In TWENTY Montréal Black Knit Dress at the Brands Store Opening Celebration in SoHo
On September 23rd, luxury active-and knitwear label TWENTY Montréal founded by designer David Helwani hosted a star-studded event to celebrate the launch of its first brick-and-mortar store in SoHo, New York.
The brand new Twenty Montreal store, located at 242 Lafayette Street SoHo NY, was filled with celebrities, supermodels, and influencers to celebrate the brand’s very first store opening. Along with supermodel Shanina Shalk, Rapper Jim Jones, Victoria’s Secret Angel Chanel Iman, and NBA star Rudy Gay were all in attendance. While NBA star Rudy Gay DJ’d an exclusive set, attendees sipped on Loverboy cocktails while being the first to shop at the Twenty Montréal SoHo location. As of September 24th, the Twenty Montréal SoHo store is open to the public. Founder and Designer David Helwani has cultivated the space to be an immersive retail experience with elements including custom collection displays, gallery exhibits from local NYC artists, exclusive brand collaborations, and a coffee nook for customers, creators, and collaborators to enjoy while visiting the store. “I was born and raised in Montréal and have spent my last twenty years living in New York – the last seven of which have been in SoHo, specifically,” explains Helwani, “I’ve always aspired to live and work in the defining area where style seems as effortless as its iconic surroundings.”
Following an unprecedented time for the fashion and retail industry, the brand’s first foray into brick-and-mortar marks a hopeful and promising moment for TWENTY as well as other local retailers. “After the hardships, we have endured over the last year and a half, I was compelled to be a part of bringing my adopted city back and to showcase the incomparable resilience of New York — that we are stronger than ever. Opening a store in New York City has always been a goal of mine, but SoHo has always been my dream. We’re here!” shared Helwani.
Look below for more photos of from the exciting celebration.
Photo Credit: Sam Wallander
The world of bright colors and Instagram photo opportunities have exploded with the opening of SoHo’s Color Factory a few years ago, and the trend has only gotten better with age. Also in SoHo, The Happy Go Lucky Exhibit leaves nothing to the imagination. Sporting a Ball Pit, Pink Pool Room, and even a Diamond Room, there’s nothing here that won’t absolutely dazzle anyone’s Instagram followers. But there’s more to it than that, Happy go lucky celebrates you! The stage is yours to create any experience that one would dream of. Step inside of the diamond place, A complete runway that dazzles with sparkling lights and colors. It’s the perfect outlet for high quality pictures and unmatched experiences.
The exhibit showcases the lively spirit of its SoHo address with its bright colors and unique aspects of each and every room. The Kaleidoscope tunnel is unlike anything we’ve ever seen before, sit inside as the colors constantly flash, shapes morph into new shapes, light shifts, and patterns spin. It’s truly a place unlike any other and anyone who sits in it for awhile will be moved and amazed.
The exhibit contains illusions, magic, optics, and opportunities sure to make anyone’s trip (or regular day) in New York unique and exciting. This event is can’t miss, check it out here!
A little Paris in Manhattan.
The wonderful goodness of Venezuelan food comes straight to Manhattan
On October 18th, UMA by Raquel Davidowicz celebrated the opening of a new store. Once located on Bleeker Street, the family-owned brand has relocated to 13 Crosby Street which calls for more room to showcase the contemporary, classic womenswear manufactured in Sao Paulo.
The function, a classy mixer, gave guests and press a chance to rome through the store and go through the clothing racks as Sao Paulo native and DJ, Beco Branoff, provided music. Although hors-d’oeuvres were provided by SoHo’s The Smile, Davidowicz was sure to include flavors from Brazil, paying homage to the place her parents were born. Traditional Brazilian cocktails called caipirinha were served while sweet desserts, known as Brazil’s national truffle, called brigadeiro sat on their own pedestal near the entrance waiting for guests to indulge
Amongst the crowd, enjoying the food and cocktails was Emma Ferrer, Elle Dee, and Alexia Bontempo, as well as Lolita Cros and Lily Mortimer who both wore a white, zip-up jumpsuit from UMA’s current collection.
“I make clothes for women of all ages, mostly for women who are involved in art and women who like to work,” Davidowics explains as she points to the wrap sweater she’s wearing. “This collection was all about the refugees all over the world,” she continues, “the fashion show was in Sao Paulo’s Museum of Immigration, it’s the place immigrants were received in Brazil during the 30’s and 40’s.”
Davidowicz is from Poland, but uses fashion to pay tribute to refugees, like her grandparents who migrated to Brazil, by creating clothes with simple colors, black, white, blues, and earth tones; that are easy to travel in and can be worn in many different ways. At first each piece looks laid back, however, they can be dressed up or down easily.
Although there is only one UMA located in New York, consumers can head to the UMA website where the current and future collections can be shipped internationally. Be sure to check out the new location and shop the latest.
For its second location in New York City the brand is debuting a new store concept that is bold, contemporary and clean and will certainly appeal to New Yorkers.