On the last leg of its seven-city tour, Tequila Herradura’s Casa Herradura made its final stop in New York City for a two-day media and consumer preview of Tequila Herradura for tequila aficionados.
On Monday, May 16th – Casa Herradura delivered quite the tasting and cultural experience at its final two-day event at Center 548 in Chelsea’s art district. First-of-its-kind, the event was meticulously curated with tequila enthusiasts in mind: an inside look at the evolutionary Tequila Herradura production methods dating back to 1870, an awesome tasting of the brands classic tequilas with Tequila Historian & Tequila Herradura’s Master Taster, Ruben Aceves, signature cocktails from mixologist Alec Moniz, delicious Mexican-themed tapas prepared by taco-truck to full-fledge restaurant Tacombi, and a DJ set by grammy-nominated Hip Hop producer Just Blaze; and that wasn’t all, as I had to pace myself in order to fully participate – and I didn’t miss a beat.
Known as the last true tequila-producing Hacienda on the planet, Tequila Herredura is 100% agave tequila; any version of it is going to be hard to swallow, master taster or not. After braving the Herradura Silver, the Reposado, the Anejo, and the Seleccion Suprema during the tasting; and then, the signature Horseshoe Margarita laced with the toughest of the four, the Herradura Silver, I can now call myself a true tequila connoisseur.
If it weren’t for the great eats from Tacombi, that nutella cookie thing that I wish I could remember the name of, and then the Tequila Herradura Ice-Pop, I might not have made it home in one-piece; so special thanks are in order to Casa Herradura for the good time and the free Uber ride – this was one for the books.
Kicking off in Miami on March 16th, the Casa Herradura tour visited other top markets like Atlanta, Chicago, San Francisco, Los Angeles and Dallas before bringing it back to the east coast. The brand was sure to accomplish a goal of refreshing fans and consumers of that original tequila taste and lifestyle.
