AXE Hair has brought together 30 influencers across various talents who all have great hair. We hung out with Josh Peck, Josh Elkin, and more to get an idea of what it means to have the perfect look, fast.
We took a morning to experience AXE’s new campaign that has a goal beyond just hair: it’s a grand vision to remove any confusion and hesitancy for guys to do their hair and further, what styled hair can do for a man’s confidence. Consider it: every celebrity, sportsman, singer, and actor you see look great because they’ve put work into their hair. The new AXE hair campaign stresses the convenience and confidence-boosting quality of getting your hair right, without needing to be time consuming or complicated.
To do it, AXE brought together 30 influencers across all talents and interests who were united by great hair. Referred to as AXE Hair Creators, they include Josh Peck with his tousled and occasionally slick black hair, Josh Elkin, a chef, with wild hair that incorporates a dramatic contrast. Brodie Smith, frisbee extraordinaire, has a simple and approachable look that is just the right amount of fit and finish, and Josh Ovenshire, of Smosh Games, with a tidy combover and sculpted top.
All these guys joined us in a discussion on what’s preventing guys from finishing their hair (or starting on it, for that matter). Ovenshire made the case that even if you’re not going out, it’s worth styling your hair. For him, “My day doesn’t start until my hair is done. Even if I’m not going out, I still do it for that extra touch.”
Smith remarked that his routine is extremely quick- a three or four minute shower and styling his hair takes less than a minute. Elkin corroborated by saying he uses gravity to make his hair work: the tallness is achieved by sweeping it back while bent over. For Peck, it was all about using the right product, sometimes more than one. “I really like ‘Clean Cut look’ and ‘Spiked Up look’ together. It gives just enough heft.”
Later, we watched as Elkin prepared bacon potatoes with deft skill and spoke about hair and the campaign: “I think it’s great. By adding this element of a potential confidence-boost; I think it means a lot to guys. And I was already doing my hair, so why not.” Ovenshire was clear: “This hair matches my personality more than any other. People who watch the videos are aware of it. They’ll react if there is a change.”
Now it asks a question, is a particular hairstyle an easy way to become complacent? Elkin and Ovenshire had different takes:
Elkin: “No. I’ve had this hairstyle for about two years, but before it was much shorter and I had that for some time too. And this haircut isn’t permanent: sometimes it gets longer or shorter or the line goes up more.”
Ovenshire: “No. it’s a signature. It’s your look. Its worth exploring to find the look that really suits you. For me, it’s an extension of my personality.”
After tossing frisbee with Smith, talking Snapchat with Josh Peck (who was amazed by the Snapchat glasses), gaming with Ovenshire, and cooking perfect eggs with Elkin, I took a moment to use some products at home. For my inch-long hair, “spiked up look” did wonders: it was enough hold to maintain a faux hawk of sorts, without being greasy or wet looking. I’ve used “Clean Cut look” in the past, and it’s great for a tasteful shine. Since then, I’ve a middle ground: “Spiked Up look” paste with “Clean Cut look” gel. It looks great and I feel great, too.
AXE Hair is also launching, along with the hair creators, an online platform for exploring hair and everything that goes along with it: How to style, get it cut, and even dress it up with some unique grooming tips that go beyond hair (like how to properly iron a shirt!) There’s even a quiz to help you get started with your own style:
http://www.axe.com/us/en/instagroomstylehacks.html
