Apple kept the beat going strong all Super Bowl weekend.
Things in San Francisco fist kicked off with a supreme soiree in Union Square. The elite of the music world and the power players of sound gathered on Feb. 6 at the iconic Apple store in the heart of the city.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: (L-R) Coco Jones and Becky G attend the Apple Super Bowl Event on February 06, 2026 in San Francisco, California. (Photo by Stefanie Keenan/Getty Images for Apple)
Tim Cook was surrounded by the likes of Roger Goodell, Travis Scott, Oliver Schusser, Dom Dolla Eladio Carrión, Diplo, J Balvin, Kevin Woo, Lechero, Coco Jones and Becky G. They gathered to celebrate the grand kick of what was one of the most anticipated days of music and sports merging together.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: DJ Orma attends the Apple Super Bowl Event on February 06, 2026 in San Francisco, California. (Photo by Stefanie Keenan/Getty Images for Apple)
Jones was in great spirits as she prepared for her performance at the game at Levi Stadium. And, Apple Music and Bad Bunny’s halftime as the world now knows put a spotlight on the artist who has transformed global pop culture, reimagining the music of the Caribbean and his native Puerto Rico for the world — on his own terms and in his own language.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: (L-R) Ebro Darden, Tim Cook and Druski attend the Apple Super Bowl Event on February 06, 2026 in San Francisco, California. (Photo by Stefanie Keenan/Getty Images for Apple)
“This is a special full-circle moment for us,” said Rachel Newman, Apple Music’s co-head. “Bad Bunny’s an artist that we’ve championed from the very beginning, when our editors discovered his work and contacted him directly about bringing it to Apple Music. To have him as a headliner of the Apple Music Super Bowl LX Halftime Show feels like the culmination of a deep, long-term partnership that spans most of the last decade, at a time period in which he’s forever changed global pop music.”
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: Kevin Woo
attends the Apple Super Bowl Event on February 06, 2026 in San Francisco, California. (Photo by Stefanie Keenan/Getty Images for Apple)
Ahead of the game, Apple Music subscribers checked out the ultimate Bad Bunny Essentials; listen to the mood playlists Dance Bunny, Trap Bunny, Sad Bunny, Party Bunny, and Bunny & Friends, which showcase the many sides of Bad Bunny; explore The DNA of DtMF playlist that highlights Puerto Rican styles and sounds handpicked by the artist; stream an exclusive career-spanning 2026 Super Bowl LX Megamix (DJ Mix) from Bad Bunny’s biggest producer, Tainy; discover new NFL player playlists; and more.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: (L-R) Eladio Carrión, Diplo and J Balvin attend the Apple Super Bowl Event on February 06, 2026 in San Francisco, California. (Photo by Stefanie Keenan/Getty Images for Apple)
Additionally, with Apple Music Sing, fans were able to sing along to their favorite Bad Bunny songs with adjustable vocals, perfectly timed lyrics, and translations and pronunciations that appeared line by line.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: (L-R) Oliver Schusser and Dom Dolla attend the Apple Super Bowl Event on February 06, 2026 in San Francisco, California. (Photo by Stefanie Keenan/Getty Images for Apple)
