A cultural summit where high fashion meets financial literacy and digital artistry.
Chime X Joey Bada$$ X Greg Yuna
Forget the typical runway show and air-kissing. This New York Fashion Week, Complex did something different. The brand took over Moonlight Studio in SoHo and proved that modern culture is a remix, seamlessly blending high fashion with the worlds of financial empowerment and cutting-edge gaming. The scene felt less like an industry event and more like a cultural summit.
The afternoon belonged to a candid and captivating conversation. Award-winning artist Joey Bada$$ and celebrity jeweler Greg Yuna sat down with Complex Editor-in-Chief Aria Hughes for her popular “Please Explain” series. They went beyond the usual talk of success, diving into the nitty-gritty of entrepreneurship and financial literacy. The duo offered a sneak peek into their upcoming episodes for Chime’s “Ball on a Budget” series—a perfect-fit topic for a crowd that knows money doesn’t always equal style.
Who Decides War Showcase, Photo Credits: Complex
As the day faded into dusk, the space transformed into a series of dynamic showcases. Luar founder Raul Lopez turned heads with his collaboration with Lexus. The interactive installation, featuring a sleek Lexus GX alongside custom-designed driving gloves and a scarf, was an instant showstopper. Guests flocked to the setup, capturing the perfect shot that merged automotive innovation with Luar’s signature, celebrity-favorite aesthetic.
The night’s crescendo came courtesy of New York design powerhouse Who Decides War. In a move that fully embraced the modern consumer, the brand unveiled its highly anticipated collaboration with 2K Gaming’s Borderlands 4. Attendees were plunged into an immersive experience, complete with an interactive masked photo booth and a chance to snag limited-edition merch before the game’s official release. It was a bold, high-energy statement that cemented gaming’s place at the forefront of youth culture.
When the night wrapped, it was clear Complex had done more than just throw a party. They had curated a moment, a living testament to the idea that the future of fashion isn’t confined to a single runway. It’s a conversation—and a collection—that spans finance, gaming, and everything in between.
