Last week PUMA unveiled their Helly Hansen collaboration.
The intimate affair was held at an industrial warehouse in Bushwick, with the most outdoorsy and camp-like aesthetic. The venue was filled with plants, foldable chairs, all-terrain vehicles as well as a DJ booth, hoodie customization station, a buffet of gourmet food and complimentary cocktails courtesy of Hennessy. In addition to the food and drinks, guests were given disposable cameras as they entered to capture moments throughout the night, free Helly Hansen x Puma merch and an exclusive performance by Gunna. Guests enjoyed the lit affair as Gunna, decked out in Helly Hansen x Puma, took the stage and performed his signature hits like “Speed It Up.”
The collection itself featured new outerwear like jackets, hoodies, as well as t-shirts and footwear this season. Guests had the chance to customize their complimentary Helly Hansen x Puma merch with patches that resembled scout badges to really help tie together the outdoorsy theme that was prevalent throughout the event. The color palette for the collection is black, white, green and orange. The collaboration will feature three footwear silhouettes: LQD CELL Omega, Trailfox MTS, and Nitefox and the collection itself ranges between $25.00 – $220.00, available in store and online exclusively at Footaction.
photo credit: Footaction
