Last week PUMA unveiled their Helly Hansen collaboration.
Most New Yorkers might scoff at the idea of shopping in Times Square, but believe me when I say you don’t want to sleep on this location.
Puma and Trapstar have released their capsule collection as collaborators at Paris Fashion Week.
On Friday (February 12th), Grammy Award winning superstar Rihanna and Puma debuted their Fenty By Rihanna first season collection at New York Fashion Week. The collection consists of footwear, apparel and accessories for both women and men.
Rihanna drew inspiration for the collection from current Japanese street culture and tradition for the first full season. The superstar became Puma’s Ambassador and Creative Director in December 2014.
Before hitting the runway Rihanna told the Associated Press backstage, “I think design is a part of being creative. I enjoy creating and expressing the crazy things going on in my mind through something that people can see and that is tangible. That is the best part, being able to express yourself.”
“Fashion to me was just one of those things that came naturally,” Rihanna added. “I enjoy discovering it — all the different styles, finishes, fabrics, silhouettes. It’s not easy, but it doesn’t feel like work.”
Aside from Rihanna, those in attendance included Foxy Brown, Naomi Campbell, Edward Enniful, Sofia Richie, Chris Rock, Travis $cott, Jaelen Strong, SZA, Young Thug, Pete Wentz, Anna Wintour, as well as models Bella Hadid, Gigi Hadid, and Stella Maxwell.
The Fenty By Puma collection will be available in retail stores in September 2016.