Last week during New York Fashion Week Spring Summer 2020, AriZona Iced Tea launched its first-ever magazine.
The celebration took place at the iconic, Iconic Magazine in New York City. Both the exterior and interior of the magazine shop were transformed into an AriZona Ice Tea paradise, with the windows matching the Magazine cover. Held at Gold Bar, the afterparty was a fun affair DJed by Angel & Dren, with even more AriZona Ice Tea cocktails and colors.
The small affair had complimentary cocktails mixed with Arizona Iced Tea, all of the trademark snacks on display and a DJ Jesse Marco helped curate the vibes. The two cocktails, Spiked Arnold Palmer and Spicy Watermelon Margarita both utilized Arizona beverages with simple liquor like vodka and tequila to add a fun twist to classic recipes.
The 99¢ Great Buy Magazine is reminiscent of the September issue of a fashion magazine. The magazine includes editorial spreads with models showcasing hair color, makeup, nails, and fashion all the color palette of Arizona’s signature logo, pink, teal and yellow. The magazine also has a feature in which AriZona founder Don Vultaggio discusses each of the individual nine designs. Other coverage includes AriZona’s skate team, oral histories of bodegas and street style/photoshoots featuring AriZona merch.