Yigal Azrouël will offer Covet Fashion’s three million users a chance to view select pieces from his SS16 collection.
While most show details are kept secret until the moment the show begins, Azrouël will be creating buzz 24 hours before his scheduled show time on September 11. The styling app (available on iTunes) will also it’s users to play around with the pieces and style them in different ways, allowing them to curate their own looks. Users can then immediately pre-order their favorites on yigal-azrouel.com, no need to wait till the collection officially hits stores. Based in New York, Yigal Azrouël includes Kendall Jenner, Olivia Wilde, and Jessica Alba as fans. This is an exciting move for both users and the fashion house, for users can experience the collection immediately and in a more personal method than simply viewing images of the show online.
Yigal Azrouël stated:
“We have had great success with Covet Fashion over the last couple of years with our Cut25 contemporary line, and we are excited to have them as our partner as we take the next step into digital with the Yigal Azrouël ready-to-wear label. Covet has an incredibly engaged fashion-oriented audience base and we are invested in growing longterm brand loyalty through their unique platform. We are excited to be part of this opportunity, as it will allow our consumers to not only engage with our product before anyone else, but also form a deeper connection to our brand!” states Yigal Azrouël.
Download Covet Fashion now to view pieces from the collection.