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ElewaTv, a full service Black women owned creative agency and multi-media platform founded by Abisola Sanya, hosted its 3rd annual Creative Chat Link Up at the Black Gotham Space in South Street Seaport NYC earlier this November. With a vision of becoming Africa’s largest creative network. The women run team of makeup artists, hair stylists, set designers, PR  and creative directors are all passionate about seeing ElewaTv become a platform that builds community around emerging talent and the competitive creative industry.  

Panelist included Jean Paul Dia, Sadin Moore, Noel Camacho, Fatama Kamara, & Kobina De Graft-Johnson with host Ariel Laura facilitating questions. Each creative got the opportunity to discuss how they navigated the industry, setting boundaries, centering their faiths and community in their work, and leaning into their authentic selves to set them apart. Event sponsors included George’s Sparking Drinks and Sugarcane Restaurant in Brooklyn.

ElewaTv founder Abisola Sanya

Launched in September of 2019 Elewa, deriving its name from the Yoruba word for beauty has persisted even in the face of COVID-19 restrictions. . ElewaTv illustrates a concept needed more of in the media, fashion, and beauty industry. Historically, Black individuals have been marginalized, their beauty standards often overshadowed by prevailing norms that primarily celebrate white women. This discrepancy is particularly evident in modeling agencies, which have a deep-rooted history of favoring specific models characterized by predetermined body types and a particular skin complexion.

In response to these entrenched biases, the industry is undergoing a transformative shift with heightened awareness. There is a concerted effort to challenge and overcome issues like colorism, texturism, and body shaming. ElewaTv stands at the forefront of this movement, actively working to be more inclusive and challenge the traditional norms and perceptions surrounding beauty. By fostering a community-driven ethos, ElewaTv seeks to redefine the standards of beauty, emphasizing authenticity, diversity, and the celebration of all forms of beauty, irrespective of societal stereotypes.

Back in 2021, ElewaTv started a crowdfunding campaign Called Creatives Alike on Seed & Spark to fundraise for their 24/7 docuseries that would platform creatives across the diaspora. ElewaTv premiered episodes of the 24/7 Daily Show shot during Covid at the Creative Chat Link Up featuring Dotun Abeshinbioka, Fatamata Kamara , Clint Catul  and others. 

The resounding message echoing from the event was a call to honor oneself, nurture personal dreams, and safeguard one’s beliefs. In an industry often characterized by pressure to conform, the emphasis remained on staying true to one’s identity, embracing authenticity, and leading with unwavering faith. The panel of creatives, many of whom shared a Christian background, underscored the significance of faith as a foundational force. This grounding element serves as a compass during the unpredictable journey of the creative industry, providing clarity and resilience amid challenges that might otherwise seem overwhelming. The acknowledgment of something greater than themselves enables these creatives to maintain a broader perspective and persevere on their paths of self-determination.

When delving into the challenges creatives encounter at the outset of their journey, a recurring theme emerges. Fundamentally, the hurdles revolve around securing funding, garnering support, and finding meaningful work opportunities. This creates a sort of catch-22 scenario, where one essential element is often required to fulfill another. As the panelists highlighted, navigating this challenge may involve thinking creatively about how you engage with the space you aspire to be a part of. This might include avenues such as interning, volunteering, or even initiating your own projects to kickstart your journey. The creatives on the panel shared insights from their non-traditional paths, serving as a reminder to the audience to consistently believe in themselves and their vision.

Check out out ElewaTv’s 24/7 Daily Episodes on Youtube and a  recap of  the Creative Chat Link Up below!

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