On December 5th, Trader Vic’s and CHAIN partnered to host a truly unique and exclusive event in Los Angeles, blending the rich history of Tiki culture with cutting-edge mixology and immersive design.
The event took place at the CHAIN House, a pop-up venue known for reimagining classic chain restaurant dishes with a gourmet twist. Guests were invited to experience an hour-long guided Tiki cocktail journey that celebrated the iconic legacy of Trader Vic’s, previewed its exciting future, and brought together some of the best talents in the mixology world.
A Nostalgic and Historical Celebration
A Nostalgic and Historical CelebrationThis one-night-only event transported attendees back in time with vintage memorabilia from Trader Vic’s history, including iconic pieces from the Beverly Hilton location. The display provided a rare and nostalgic glimpse into the past, adding a sense of authenticity and charm to the evening. This event also served as a preview of what’s to come at the new Trader Vic’s location, set to open in West Hollywood in 2025.
The Tiki Cocktail Journey
Guests enjoyed a curated selection of five signature cocktails, designed to showcase the artistry and innovation of Tiki mixology. The menu featured:
- Trader Vic’s Original Mai Tai – The classic cocktail that put Trader Vic’s on the map, served in Los Angeles for the first time since the closure of the Beverly Hilton location.
- Trader Vic’s Scorpion Bowl – A shareable and vibrant drink, perfect for a group experience.
- CHAIN’s Frozen Mai Tai Slushie with a Malibu Sidecar – A playful and modern twist on the traditional Mai Tai.
- CHAIN’s Milk Punch Scorpion Bowl – A creamy, tropical reimagining of the Scorpion Bowl.
- The Malibu Dream House and Trader Vic’s Passion Colada – Two creative new drinks highlighting MALIBU Rum’s signature flavors.
Each cocktail was meticulously crafted by Thunderbolt, Los Angeles’ top-rated cocktail bar, blending traditional Tiki flavors with innovative techniques. Guests also enjoyed perfectly paired snacks throughout the evening, enhancing the overall sensory experience.
An Immersive Setting
CHAIN House, co-founded by actor BJ Novak (of The Office) and Michelin-starred chef Tim Hollingsworth, provided the perfect setting for the event. Known for its retro-inspired and interactive design, the venue transported attendees into a world of nostalgic charm and creativity. CHAIN’s mission to reimagine iconic chain restaurant classics, such as dishes inspired by Friendly’s, Bob’s Big Boy, and Pizza Hut, added a playful and chef-driven culinary element to the event.
A Glimpse Into the Future
A Glimpse Into the FutureThis special evening not only celebrated Trader Vic’s illustrious past but also gave guests an exclusive sneak peek into its future. The upcoming Trader Vic’s location in West Hollywood, slated for 2025, promises to continue the tradition of exceptional cocktails and immersive Tiki culture, bringing a new chapter of this iconic brand to life.
Social Media Highlights
Guests and partners captured the evening’s magic, sharing vibrant photos and videos of cocktails, the nostalgic memorabilia, and the interactive CHAIN House setting. Follow @eatatchain, @malibudrinksus, and @tradervicshospitality for more updates and exclusive content from the event.
Discover More
For those who missed this unforgettable experience, stay tuned for future events and the grand opening of Trader Vic’s West Hollywood. Visit eatatchain.com for more information and upcoming announcements.
