Tanqueray Gin helped stir up the start of Martini Month at the legendary Hotel Chelsea in New York City.
The delightful afternoon gathering hosted a collective group of culinary experts, mixologists and tastemakers inside the iconic Lobby Bar at the legendary property. The days of summer on this June day began to slide into the party as the temperature was rising outside. But inside at the bar, it was just all cool and refreshing with guests enjoying sophisticated sips by Tanqueray Gin.
Lingering conversations at the part surrounded ways to make the most of the season. Toasts were given as glasses were raised to honor the month-long celebration spotlighting the legacy of the martini. Tanqueray is set to invite consumers to discover why Tanqueray is the only choice for the classic cocktail where they too can enjoy moments like this perfect June day in Gotham.
Upcoming activities and notable fun includes such findings on Martini Heat Maps which will have tnteractive city heat maps listing participating bars on BARTENDER Magazine. Martinis on You, Fries on Us is an exclusive offer giving martini fans 21+ who order a Tanqueray martini paired with fries up to $10 back in select local markets through June 30 while supplies last.
(Courresy Tanqueary)
Then Martini Takeovers will allow for full transformations of bars into Tanqueray martini-led destinations designed to spark organic, unscripted engagement with bartenders and guests, and authentic conversations around preference, ritual, and craft. Lastly, Coast-to-Coast Bar Exchange will give bartenders and staff from Baby Gee in Los Angeles and Bar Madonna in New York City to take over each other’s locations, bringing their signature martini serves bi-coastal.
Here is to glorious month.
