“The line was inspired by New York City”
We got the exclusive on The Roots Picnic after party
On Thursday Feb. 11, Mixology Clothing Company partnered with W Hotel Union Square to throw a fashion week party to celebrate their new social media campaign #howimix. The event was hosted in the Great Room, where there was a live DJ event, open bar, and photobooth provided by Vodka Marionette. Guests included Jordyn Jones, DJ Xenia Ghali, and Entertainment Tonight correspondent Carly Steel.
The idea behind Mixology’s #howimix campaign is to inspire the fashionable girl who doesn’t want to break the bank with an all designer wardrobe by buying one or two statement pieces they can wear forever and mix high and low fashion. Instagram users can hashtag their photos and share inspiration with each other, building a community of Mixology shoppers.
The W New York – Union Square is located in the 1911 beaux arts Guardian Life building. Central to glamorous shopping, electric music venues and a dynamic art culture, it is a contemporary spot for you to see and be seen.
Photo Credit: Travis W. Keyes
On Wednesday, December 9th, 2015, guests were whisked away to the W Hotel Times Square’s newly renovated Living Room to celebrating the space and Alan Cumming-directed film, Ultimate Encore.