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VFILES: A Decade of Influence, Creativity, and Transformation at NYFW

by Branda Ayo September 10, 2023
written by Branda Ayo

The New York Fashion Week events kicked off in style at the iconic VFILES SoHo location on 12 Mercer Street. Steeped in fashion history, this venue has been at the forefront of nurturing young talent since its inception in 2012. Opening its doors with a bang, featuring Hood by Air and ASAP Rocky in June 2012, the VFILES Store quickly became a cherished space for emerging designers to establish their brands in the heart of NYC. Julie Anne Quay, a driving force behind the VFILES Foundation, highlights the organization’s mission to elevate young designers and artists. She explains, “We are reestablishing a showcase at 12 Mercer and establishing the new VFDA (VFILES Designer Alumni) to further support those designers and artists who have been featured in VFILES Runway and in many iterations of the store over the past decade.”

Guests including Rebecca Black, VFILES fellow and professional ballet dancer Gabe Stone Shayer and 88 Rising artist Spence Lee joined the NYFW opening to see a stunning array of designs by talented individuals, including Kim Shui, Sami Miro, Elena Velez, Leaf Xia, Seokwoon Yoon, Hubane Cozy, Celine Kwan, Ari Serrano, Gypsy Sport, Skdrow fashion, and the iconic VFILES namesake brand. This exciting announcement coincides with the celebration of the tenth year anniversary of VFILES RUNWAY, which made its debut in 2013. The runway has seen the spotlight on celebrated designers like Gypsy Sport, Sam MC, Steven Tai, and Ammerman Schlossberg.

Aliza Kelly at VFILES NYFW Opening Night and Manifestation

 

To commemorate this milestone, VFILES Fellow Aliza Kelly, led the gathering in group affirmations, encouraging everyone to drop their thoughts into the Affirmation Wheel. Later in the night, VFILES continued the celebration by hosting a special NYFW edition of their beloved Pass The Aux series at Bowery Electric. The stage came alive with performances by Rebecca Black and Delly, accompanied by Godspeed.

Rebecca Black on stage at VFILES Pass The Aux

 

SCHEDULE OF NYFW EVENTS:

  • Sept 7th: Opening VFILES FOUNDATION @ 12 MERCER Fashion Week Manifestation with Aliza Kelly** VFILES Lab Fellow
    •  Sept 3rd: Gypsy Sport casting @12 Mercer studio – 1:00-5:00 pm ET
    • Sept 4th -10th : Sami Miro residency @12 Mercer Studio
    • Sept 8th – 12th: Ari Serrano’s Sweatshop – Upcycle sewing classes in the basement @12 Mercer Studio
    •  Sept 11th: Hubane Cozy Show @12 Mercer Studio
    • Sept 12th: “Love Kelly” @12 Mercer Studio

The VFILES NYFW schedule is packed with dynamic events, including a casting session by Gypsy Sport, a residency by Sami Miro, Ari Serrano’s Sweatshop offering upcycle sewing classes, Hubane Cozy’s much-anticipated show, and “Love Kelly,” a creative gathering at 12 Mercer Studio.

 

Checkout our reel recap of the event below:

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A post shared by The Knockturnal (@theknockturnal)

 

 

September 10, 2023 0 comments
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MusicThe Latest

Toronto’s DATA-X Captures Future R&B Genre in FRESHMILKLAB 001 mix

by Haleema Khan April 8, 2017
written by Haleema Khan

FRESHMILK LAB is a movement that highlights rare, new and unconventional trends in Fashion, Art & Music. The creative studio provides exposure and a platform for underground artists. “FRESHMILKLAB 001” is the latest offering from the brand. With the multi-talented Odalys at the Creative Director helm (VOGUE, Yeezy Season, i-D, VFILES, The Weeknd, Boiler Room) the studio chose Toronto’s DATA-X to curate their second mix, one that’s sonically in the “Future R&B” genre. No stranger to the sound, he’s played alongside Chase B, Soulection’s Da-P and CYBER69 along with being featured on Hypebeast for his remix work.

To be sure, the mix is filled with rare gems from an underground culture that continues to heavily influence mainstream Hip-Hop, Pop and R&B. Boston’s Che Ecru is first on the mix with “Satisfied,” a fireball of a track with Cardo crushing the instrumental, inevitably setting the mood for a stress-free listening session: Drew Howard & Birthday Boy’s “Benny & Lil’ Ze”and Aidan O’Brien’s unreleased “New Fuzz” form a lush mini-bridge, a nihilistic rev up for a seductive vibe dictated by the rest of the artists that follow: Roy Woods, Derek Wise, Sha Hustle, Majid Jordan, Plaza, TRIPSIXX, Black Atlass and a host of Canadian youth you’ve probably never heard of. Don’t end the mix without a significant other though as seduction takes a sonically deeper turn. Listen above or on Soundcloud.

 

April 8, 2017 0 comments
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Fashion & BeautyFeaturedThe Latest

On the scene at VFILES Presentation

by Tammy B February 18, 2017
written by Tammy B

With a jam-packed schedule and the ever changing – newly restricting industry protocol it’s become increasingly hard for a young member of the press, such as myself, to find the excitement I once had during this time of year. However, VFILES has managed to reignite that dwindling light of New York Fashion Week enthusiasm.

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February 18, 2017 0 comments
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MusicThe Latest

Migos Brought The Bread & ‘Culture’ To Their NYU Panel

by Nishat Baig January 30, 2017
written by Nishat Baig

Rain Drop, 

Drop Top,

Migos gave me food for thought, thought 

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January 30, 2017 0 comments
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Fashion & Beauty

VFiles Opens Pop-up Collab with Cash Money

by Arthur Banach August 21, 2016
written by Arthur Banach

Hopping on the successful trend of artist themed pop-ups, this past Friday, VFiles opened the doors to its collaboration with Cash Money Records.

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August 21, 2016 0 comments
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EventsFashion & BeautyThe Latest

On the Scene at VFILES A/W16 Runway Show

by Tammy B February 11, 2016
written by Tammy B

Last night’s Vfiles NYFW Runway show continued to serve as a platform for emerging fashion talents while reiterating it’s status as a leading force for the future of fashion.

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February 11, 2016 0 comments
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Jaafar Jackson, singer and nephew of Michael Jacks Jaafar Jackson, singer and nephew of Michael Jackson who stars as him in @michaelmovie , talks about working on the biopic alongside Nia Long and cast. 

The film is in theaters now. 

Full interview:
https://youtu.be/DxYFFTgPZgs?si=DfQ6rxKk6l4xOatq

#michaeljackson
‘Project Hail Mary’ puppeteer James Ortiz could wi ‘Project Hail Mary’ puppeteer James Ortiz could win an Oscar, as he’s now eligible for Best Supporting Actor!

Amaze amaze amaze! 

🎥:
https://youtu.be/SLTWBjUKEmE?feature=shared
Michaela Coel talks preparing for her role in ‘Mot Michaela Coel talks preparing for her role in ‘Mother Mary’, in theaters now. 

🎥: 
https://youtu.be/j07ln9zeJMs

📝: https://theknockturnal.com/anne-hathaway-and-michaela-coel-at-mother-mary-premiere/
Nicola Coughlin talked about the difference in her Nicola Coughlin talked about the difference in her ‘Big Mood’ character Maggie in Season 2, and what she learned in her research on bipolar disorder. ‘Big Mood’ officially out now on @tubi 

🎥: https://youtu.be/iYh-xquxzMc?si=Q3aUKgmwOFkUbuSS

📝: https://theknockturnal.com/big-mood-cast-talks-season-2/

#bigmood
‘Half Man’, created by and starring Richard Gadd, ‘Half Man’, created by and starring Richard Gadd, premieres April 23 on HBO and streaming on Max.

@hbo @hbomax @mrrichardgadd
Lydia West and Nicola Coughlin discuss loyalty in Lydia West and Nicola Coughlin discuss loyalty in Season 2 of Big Mood, officially out now on @tubi 

🎥: https://youtu.be/iYh-xquxzMc?si=Q3aUKgmwOFkUbuSS

📝: https://theknockturnal.com/big-mood-cast-talks-season-2/

#bigmood
Drag Race judge Carson Kressley showed up to the S Drag Race judge Carson Kressley showed up to the Season 18 finale carpet in style ✨

@rupaulsdragrace
Winner of @rupaulsdragrace Season 18, @myki.meeks Winner of @rupaulsdragrace Season 18, @myki.meeks reveals her favorite Madonna track 🎶
@theninicoco manifesting Bad Bunny as her dream ju @theninicoco manifesting Bad Bunny as her dream judge 👀🔥

@rupaulsdragrace
Wrapping up Season 18 of @rupaulsdragrace in New Y Wrapping up Season 18 of @rupaulsdragrace in New York City
Directors Christopher Miler and Philip Lord discus Directors Christopher Miler and Philip Lord discussed Andy Weir’s ‘Project Hail Mary’ novel and what it meant to make it for the big screen.

Back in IMAX for a limited time.
Sandra Hüller discusses what it meant for her to p Sandra Hüller discusses what it meant for her to portray Eva Stratt in Project Hail Mary. 

Back in IMAX for a limited time. 

🎥: 
https://youtu.be/NMfLeDy9ijk?si=OEYqIvh9DFoCuFub

#projecthailmary
Ryan Gosling had one very quick answer when asked Ryan Gosling had one very quick answer when asked which actor he’d recruit to save Earth, if the planet needed saving tomorrow: his wife, Eva Mendes 🤍

Project Hail Mary is back in IMAX for a limited time. 

🎥: 
https://youtu.be/NMfLeDy9ijk?si=OEYqIvh9DFoCuFub

#projecthailmary
P1Harmony is breaking the mold. Discover how a new P1Harmony is breaking the mold. Discover how a new approach to the creative process led to the biggest breakthrough of their career. Read our exclusive deep dive into the making of ‘UNIQUE’ now. 🎶

🔗: https://theknockturnal.com/unique-by-p1harmony-redefines-soun/

✍️: Emma Salehi

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#P1Harmony #UNIQUE #Kpop #Music #Exclusive
Desert sun and curated style. Step inside the excl Desert sun and curated style. Step inside the exclusive world of Revolve Festival as we break down the trends, the guest list, and the cultural impact of Coachella’s most coveted side stage. ✨

🔗: https://theknockturnal.com/revolve-festival-in-the-desert-with-kehlani-and-don-tolliver/

✍️: Sebastian Cintron

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#Revolve #RevolveFest #Coachella #Coachella2026 #Music
Jason Segel talked about his ‘Shrinking’ character Jason Segel talked about his ‘Shrinking’ character, Jimmy, and what it means to find happiness. 

All 3 seasons of ‘Shrinking’ are streaming on @appletv 

🎥: https://youtu.be/2dpVM625v2k?si=H5meZka85162pPPr
Juliano Valdi talks about what it was like to work Juliano Valdi talks about what it was like to work alongside Nia Long and Colman Domingo. 

The young actor stars as young Michael Jackson in the upcoming Antoine Fuqua-directed biopic Michael. 

Full interview:
https://youtu.be/DxYFFTgPZgs?si=DfQ6rxKk6l4xOatq

Coming to theaters and IMAX April 24.

#michaeljackson
Lukas Gage and Billie Lourd talk about their movie Lukas Gage and Billie Lourd talk about their movie Love Language-

Directed by Joey Power, the film premiered at SXSW on March 16, 2026, featuring an ensemble cast including Chloë Grace Moretz, Anthony Ramos, and Manny Jacinto.

#sxsw2026 #lovelanguage #billielourd
“Well no, he told me to learn them.” 💀 Caught up “Well no, he told me to learn them.” 💀

Caught up with Michaela Coel at the premiere of ‘Mother Mary’. Starring as Sam Anselm, a fashion designer and estranged former collaborator to Anne Hathaway’s pop star character, Coel knew she was tied to the script since first reading its “beautiful words”. Her standout performance is already gaining praise. 

In theaters this Friday.  @a24 @mothermarymovie 

🎥: @jm.rodrigueznyc 

https://youtu.be/j07ln9zeJMs

📝: https://theknockturnal.com/anne-hathaway-and-michaela-coel-at-mother-mary-premiere/
‘Mother Mary’ star Alba Baptista shared what made ‘Mother Mary’ star Alba Baptista shared what made joining the cast of the film an easy yes. 

The actress (and wife of Chris Evans) says the chance to work with director David Lowery was the driving force behind the decision. 

@a24 @mothermarymovie 

🎥: @jm.rodrigueznyc 

https://youtu.be/j07ln9zeJMs

📝: https://theknockturnal.com/anne-hathaway-and-michaela-coel-at-mother-mary-premiere/
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