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VFILES: A Decade of Influence, Creativity, and Transformation at NYFW

by Branda Ayo September 10, 2023
written by Branda Ayo

The New York Fashion Week events kicked off in style at the iconic VFILES SoHo location on 12 Mercer Street. Steeped in fashion history, this venue has been at the forefront of nurturing young talent since its inception in 2012. Opening its doors with a bang, featuring Hood by Air and ASAP Rocky in June 2012, the VFILES Store quickly became a cherished space for emerging designers to establish their brands in the heart of NYC. Julie Anne Quay, a driving force behind the VFILES Foundation, highlights the organization’s mission to elevate young designers and artists. She explains, “We are reestablishing a showcase at 12 Mercer and establishing the new VFDA (VFILES Designer Alumni) to further support those designers and artists who have been featured in VFILES Runway and in many iterations of the store over the past decade.”

Guests including Rebecca Black, VFILES fellow and professional ballet dancer Gabe Stone Shayer and 88 Rising artist Spence Lee joined the NYFW opening to see a stunning array of designs by talented individuals, including Kim Shui, Sami Miro, Elena Velez, Leaf Xia, Seokwoon Yoon, Hubane Cozy, Celine Kwan, Ari Serrano, Gypsy Sport, Skdrow fashion, and the iconic VFILES namesake brand. This exciting announcement coincides with the celebration of the tenth year anniversary of VFILES RUNWAY, which made its debut in 2013. The runway has seen the spotlight on celebrated designers like Gypsy Sport, Sam MC, Steven Tai, and Ammerman Schlossberg.

Aliza Kelly at VFILES NYFW Opening Night and Manifestation

 

To commemorate this milestone, VFILES Fellow Aliza Kelly, led the gathering in group affirmations, encouraging everyone to drop their thoughts into the Affirmation Wheel. Later in the night, VFILES continued the celebration by hosting a special NYFW edition of their beloved Pass The Aux series at Bowery Electric. The stage came alive with performances by Rebecca Black and Delly, accompanied by Godspeed.

Rebecca Black on stage at VFILES Pass The Aux

 

SCHEDULE OF NYFW EVENTS:

  • Sept 7th: Opening VFILES FOUNDATION @ 12 MERCER Fashion Week Manifestation with Aliza Kelly** VFILES Lab Fellow
    •  Sept 3rd: Gypsy Sport casting @12 Mercer studio – 1:00-5:00 pm ET
    • Sept 4th -10th : Sami Miro residency @12 Mercer Studio
    • Sept 8th – 12th: Ari Serrano’s Sweatshop – Upcycle sewing classes in the basement @12 Mercer Studio
    •  Sept 11th: Hubane Cozy Show @12 Mercer Studio
    • Sept 12th: “Love Kelly” @12 Mercer Studio

The VFILES NYFW schedule is packed with dynamic events, including a casting session by Gypsy Sport, a residency by Sami Miro, Ari Serrano’s Sweatshop offering upcycle sewing classes, Hubane Cozy’s much-anticipated show, and “Love Kelly,” a creative gathering at 12 Mercer Studio.

 

Checkout our reel recap of the event below:

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A post shared by The Knockturnal (@theknockturnal)

 

 

September 10, 2023 0 comments
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MusicThe Latest

Toronto’s DATA-X Captures Future R&B Genre in FRESHMILKLAB 001 mix

by Haleema Khan April 8, 2017
written by Haleema Khan

FRESHMILK LAB is a movement that highlights rare, new and unconventional trends in Fashion, Art & Music. The creative studio provides exposure and a platform for underground artists. “FRESHMILKLAB 001” is the latest offering from the brand. With the multi-talented Odalys at the Creative Director helm (VOGUE, Yeezy Season, i-D, VFILES, The Weeknd, Boiler Room) the studio chose Toronto’s DATA-X to curate their second mix, one that’s sonically in the “Future R&B” genre. No stranger to the sound, he’s played alongside Chase B, Soulection’s Da-P and CYBER69 along with being featured on Hypebeast for his remix work.

To be sure, the mix is filled with rare gems from an underground culture that continues to heavily influence mainstream Hip-Hop, Pop and R&B. Boston’s Che Ecru is first on the mix with “Satisfied,” a fireball of a track with Cardo crushing the instrumental, inevitably setting the mood for a stress-free listening session: Drew Howard & Birthday Boy’s “Benny & Lil’ Ze”and Aidan O’Brien’s unreleased “New Fuzz” form a lush mini-bridge, a nihilistic rev up for a seductive vibe dictated by the rest of the artists that follow: Roy Woods, Derek Wise, Sha Hustle, Majid Jordan, Plaza, TRIPSIXX, Black Atlass and a host of Canadian youth you’ve probably never heard of. Don’t end the mix without a significant other though as seduction takes a sonically deeper turn. Listen above or on Soundcloud.

 

April 8, 2017 0 comments
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Fashion & BeautyFeaturedThe Latest

On the scene at VFILES Presentation

by Tammy B February 18, 2017
written by Tammy B

With a jam-packed schedule and the ever changing – newly restricting industry protocol it’s become increasingly hard for a young member of the press, such as myself, to find the excitement I once had during this time of year. However, VFILES has managed to reignite that dwindling light of New York Fashion Week enthusiasm.

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February 18, 2017 0 comments
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MusicThe Latest

Migos Brought The Bread & ‘Culture’ To Their NYU Panel

by Nishat Baig January 30, 2017
written by Nishat Baig

Rain Drop, 

Drop Top,

Migos gave me food for thought, thought 

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January 30, 2017 0 comments
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Fashion & Beauty

VFiles Opens Pop-up Collab with Cash Money

by Arthur Banach August 21, 2016
written by Arthur Banach

Hopping on the successful trend of artist themed pop-ups, this past Friday, VFiles opened the doors to its collaboration with Cash Money Records.

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August 21, 2016 0 comments
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EventsFashion & BeautyThe Latest

On the Scene at VFILES A/W16 Runway Show

by Tammy B February 11, 2016
written by Tammy B

Last night’s Vfiles NYFW Runway show continued to serve as a platform for emerging fashion talents while reiterating it’s status as a leading force for the future of fashion.

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February 11, 2016 0 comments
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