CMG has been a primary experiential production agency and partner of Goldenvoice since the inception of the Coachella Valley Music and Arts Festival®. CMG also remains Goldenvoice and AEG’s official annual partner for off-site Coachella Valley Music and Arts Festival® events, focused at ZENYARA® luxury estate, while simultaneously producing official on-ground festival sponsorship for over two decades. CMG is the Agency of Record for three Coachella Festival® annual sponsors inclusive of Heineken®, Adidas® and Red Bull®. They are the only location off grounds to have festival artists perform.
ZENYARA® is an impressive 70 acre desert estate located in the heart of the Coachella Valley, whose recognition continues to gain visibility through the programming of CMG, which kicked off in 2018 when the estate first debuted. An unmatched oasis and uber exclusive destination, ZENYARA® achieves continuous global recognition in the real estate sphere for its design and grounds offerings, with its annual Coachella programming produced by CMG responsible for building year round desire. The annual programming over the festival weekends by CMG establishes it as an in-demand mainstay, the most desired of off-site VIP event destinations to those in the know year after year.
“We cannot help ourselves to continue making our after parties the most anticipated year after year. Desert Dreams with Rufus Du Sol, Tale of Us, Keinemusik, Gordo, Fisher, Kaytranada, Hot Since ‘82 and more make every night at ZENYARA® estate the next level. We are also very fortunate for our partners Framework for talent bookings, TAO, Wynn, Tequila Don Julio®, Heineken® Silver and Red Bull®, as they make it all possible. Most of all, kudos to the CMG team of creators, producers, thinkers and doers! – CMG Founder and CEO, David Corso
Guests at the CMG Presents ZENYARA events on Saturday and Sunday enjoyed signature Tequila Don Julio cocktails and the newest offering in the portfolio, Tequila Don Julio Rosado which is an exquisite reposado tequila aged for four months in Ruby Port wine casks along with Tequila Don Julio 1942, to ensure an epic night of celebration in the desert.
Guests at SHEIN Zeuphoria partook in fashion and accessory gifting during the daytime activation which took over the waterfront and ZENYARA beach.
Photos courtesy of CMG.