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The Super Bowl fun started hours before the North Carolina Panthers and the Denver Broncos hit the field at Levi Stadium in San Franciso as a who’s who in entertainment hit the city in celebration of the big game over the weekend.
Kicking off the Super Bowl weekend MGM Grand presented Leather & Laces 13th Annual Two-Night Mega Party which was hosted by Jeremy Piven and Emmanuelle Chriqui. The party which was sponsored by Monster Energy and Medea Vodka along with Sushi Confidential, Sqor.com, 99.7 Now, Bauers Transportation and Mymojo.com had a guestlist which included Chuy Bravo, James Hall, JJ Stokes, James Anderson, Sam Barrington, Johnny Gill, Carissa Rosario and Charles Woodson during the first night and Alessandra Ambrosio and Emily Ratajkowski were on hand to host the second night’s celebration of Leather & Lace, while Shaquille O’Neil, Andrew Sendejo, Adrian Ross, Daryl Johnson, and Cage The Elephant were in attendance.
On Saturday afternoon Pepsi hosted their Black History Month celebration event #theRecipein partnership with the NFL highlighting players, celebrities and local champions for their achievements on and off the field. The brunch was hosted by Terrence J, Angela Simmons and featured a live performance from Miguel and DJ D-Nice.Special guests in attendance included T.I., DJ Envy, Legendary Damon and Karen Civil. Guests were also able to go online and take #TheRecipe quiz and share their personalized recipe cards on social media.
Meanwhile also taking place in San Francisco was the sixth annual DIRECTV Super Saturday Night at Pier 70 co-hosted by Mark Cuban’s AXS TV featuring a performance by the six-time Grammy Award-winning band, Red Hot Chili Peppers and special guests Run DMC, plus surprise performance by DJ Snoopadelic. Run DMC opened the show with their classic hits “It’s Tricky,” “Walk This Way,” and many more. The Red Hot Chili Peppers performed over an hour set with “Californication,” “By The Way,” “Otherside,” “Under The Bridge,” and “Can’t Stop” among other hits. Among those in attendance included: Reggie Bush, Alicia Keys, Liam Hemsworth, Kate Hudson, Julianne Hough and Nick Jonas.
SAN FRANCISCO, CA – FEBRUARY 06: Recording artists Joseph Simmons (L) and Darryl McDaniels of RunD.M.C. perform onstage during the DirecTV and Pepsi Super Saturday Night featuring Red Hot Chili Peppers at Pier 70 on February 6, 2016 in San Francisco, California. (Photo by Gustavo Caballero/Getty Images for DirecTV)
DIRECTV Super Saturday Night closed out three nights of live concert performances, with Dave Matthews Band performing at DIRECTV’s Super Thursday Night and Pharrell Williams at Pepsi’s Friday Night Live.
Over Big Game Weekend, Hennessy V.S presented the Marquee Takeover at Verso in San Francisco. The nightly parties featured performances by DJ’s Jermaine Dupri, Tiesto, DJ Vice & DJ Khaled and specialty Hennessy V.S cocktails.. Celebrity guests including Cuba Gooding Jr, Ludacris, Alicia Keys, Swizz Beatz, Justin Bieber, Reggie Bush and Jerome Bettis were all in attendance.
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Photo Credit: Noel Vasquez / Getty Images for Hennessy V.S