Pepsi Zero Sugar is getting ready to start 2020 with a new look and new attitude. The newly-designed can with a matte black finish and a distinctive black tab is making things sweet with a Super Bowl LIV deal. Pepsi will be giving everyone in America free Pepsi Zero Sugar if the game ends in zero.
“At Pepsi, we are always looking for new ways to meet the evolving preferences of our consumers, and we know that people increasingly are looking for sugar-free options,” said Todd Kaplan, Vice President, Marketing, Pepsi. “We’ve learned that once people discover the great taste of Pepsi Zero Sugar, they can’t get enough of it and keep going back for more. So we are going “all in” on Pepsi Zero Sugar this year and have created a bold, unapologetic new look to match its great taste, with a new matte black can and a black tab that will stand out anywhere.”
Every fan in the U.S. will be eligible to be reimbursed the cost of a free Pepsi Zero Sugar (up to $2.50 for purchases between 2/2 and 2/4) if either team in Super Bowl LIV finishes the game with a score that ends in zero. Of the 53 previous Super Bowl games, 25% finished with at least one team having a score end in zero, but while a record six straight years of games ended in zero between 1986 and 1991, the last two occurrences happened only in 2007 and most recently, 2016.
In addition, Pepsi Zero Sugar will be hosting an epic Friday night party in Miami and is blanketing the Super Bowl LIV host city with the new Pepsi Zero Sugar matte black can – popping up on billboards, boats, across public transportation and more.