Pepsi Zero Sugar announced a Miami-flavored, four-day lineup of Super Bowl LIV festivities that will take place at the extra bright, extra vibrant Pepsi Neon Beach takeover.
The cola brand, known for its epic Super Bowl Halftime Shows and commitment to some of the biggest music and entertainment moments of the year, is bringing NFL talent, Grammy-Award winning artists, globally-adored musicians and more to Pepsi Neon Beach, creating the one-stop, ultimate destination for out-of-town fans and Miami locals alike. Pepsi Neon Beach will have all of South Beach buzzing with performances and appearances from DJ Snoopadelic, Fat Joe and Friends, Lil Jon, Adriana Lima, and more surprise guests.
Thursday, January 30: Pepsi Zero Sugar Rookie of the Year Party (2 PM-11 PM ET): Pepsi Zero Sugar will award the annual fan-selected Pepsi NFL Rookie of the Year Award. The winner will receive the highly coveted trophy to be recognized at Pepsi’s Rookie Party, which will feature a trophy presentation from Saquon Barkley and a performance by DJ Snoopadelic. Sets from DJ Clue and The Breakfast Club’s DJ Envy will keep the party going for fans before and after DJ Snoopadelic’s performance. Fans can purchase tickets here.
Friday, January 31:“Bienvenidos a Miami Fiesta” presented with Carnival Cruise Line (3 PM-8 PM ET): On Friday, Jan. 31, Pepsi is teaming up with Carnival Cruise Line to bring the fun to Miami for Super Bowl LIV in celebration of their new partnership. Pepsi Neon Beach will be completely transformed into an enormous fiesta hosted by iHeartMedia’s Enrique Santos, featuring a mainstage performance by a surprise international singing sensation and sets by DJ Extreme. Former NFL superstar, Victor Cruz will join in on the celebration that includes immersive experiences, plenty of Instagram-worthy moments including a photo with BOLT™, the first roller coaster at sea, and fun prizes. Fans interested in joining the fiesta can purchase tickets here.
Saturday, February 1: Pepsi Super Splash Pool Party (11 AM – 8 PM ET): Pepsi is diving into Super Bowl LIV with a Super Splash Pool Party, hosted by the Brazilian-born supermodel Adriana Lima. The epic pool party features a mainstage performance by hip-hop legend Fat Joe, a DJ set by Grammy-Award winning artist Lil Jon and additional sets from DJ Envy to keep the party buzzing. Fans at Pepsi Neon Beach will have the chance to participate in pool games and contests, win epic prizes and more. The celebration will take place at Clevelander South Beach’s pool patio. Fans wanting to make a splash during Super Bowl LIV can purchase tickets here.
Sunday, February 2:Official Big Game Tailgate Party (Opens 11 AM ET): Pepsi is getting fans ready for the year’s biggest night of football, with the most epic tailgating experience imaginable. Fans that are looking for the best place to catch every throw, run, first-down and heartbreaking moment look no further! DJ sets will keep the party going from 11 am until the final whistle is blown. Fans interested in the ultimate Super Bowl LIV tailgating experience can purchase tickets here.