Smirnoff returns this year for NYC Pride, celebrating the community and spirit of Ballroom culture.
The Big Easy was full of big fun this past weekend at Super Bowl.
If art, music, and cocktails are your vibe, then Saweetie and Smirnoff just delivered the “Icy-est” experience of the year. Recently, the two powerhouses teamed up for an unforgettable Paint & Sip Lemonade Oasis, combining Saweetie’s bold style with Smirnoff’s knack for creating deliciously vibrant drinks.
Smirnoff this weekend at Super Bowl hosted the first-ever Smirnoff SMASH Pickle Bowl. The thrilling and colorful celebrity pickleball tournament was truly a sight to see during the spectacular weekend of sports, sips and joy.
LAS VEGAS, NEVADA – FEBRUARY 10: Smirnoff beverages on display during the first-ever Celebrity SMASH Pickle Bowl Tournament for Super Week hosted by Smirnoff at Caesars Palace on February 10, 2024 in Las Vegas, Nevada. (Photo by Randy Shropshire/Getty Images for Smirnoff)
Hosted by media personality Speedy Mormon, the awesome day featured appearances by Saweetie, Lance Bass, Scheana Shay, Brock Davies, Vernon Davis, Kay Adams and special local guests.
LAS VEGAS, NEVADA – FEBRUARY 10: (EDITOR’S NOTE: Image has been retouched.) (L-R) Kay Adams, Vernon Davis, Lance Bass, Speedy Morman, Saweetie, Brock Davies and Scheana Shay pose for a photo during the first-ever Celebrity SMASH Pickle Bowl Tournament for Super Week hosted by Smirnoff at Caesars Palace on February 10, 2024 in Las Vegas, Nevada. (Photo by Randy Shropshire/Getty Images for Smirnoff)
RedTail located at Resorts World was the scene were head-to-head battles like no other took place. The day also was fun for guests who celebrated with Smirnoff’s newest RTD Smirnoff SMASH Vodka Soda.
Repping Team Pineapple Orange, Scheana Shay served up a smash hit on the pickleball court for the Smirnoff SMASH Pickle Bowl Team Raspberry Peach was Vernon Davis and Kay Adams who took the court for the Smirnoff SMASH Pickle Bowl. Saweetie and Lance Bass smashed the competition making up the dynamic duo of Team Watermelon Lime.
Smirnoff’s NEW SMASH Vodka Soda is an RTD gluten-free option with just 100-calories and is now available in stores nationwide. Available in four flavors (Watermelon Lime, Raspberry Peach, Strawberry Dragonfruit, and Pineapple Orange), NEW Smirnoff SMASH Vodka Soda is set to smash the competition
The GRAMMYs got a smashing twist courtesy of Smirnoff! This weekend, celebrities were spotted sipping on their classic No. 21 Vodka, the tangy Spicy Tamarind, and the refreshingly vibrant SMASH Vodka Sodas in flavors like Watermelon Lime and Raspberry Peach.
Take one of the most exciting games in sports and put it in the thrilling city of Las Vegas and you got yourself some dazzling magic.
Neon Carnival celebrated its ten-year anniversary this past Saturday, April 13th in Thermal, CA.
In a gracious show of solidarity and celebration of LGBTQ interests, Smirnoff, the legendary vodka brand introduced their new “Love Wins” bottles, due to pop up around favorite spots of LGBTQ friends. It is an opportunity for Smirnoff to stand with some of the more socially vulnerable people in the community – an embrace of celebration and demonstration of respect. The bottles, coming in a variety of gradients and featuring real snapshots of individuals and couples give the bottles a flair and rarity- and accent just how different everyone is.
The opening event was held at the historic Stonewall Inn, now a national landmark for its role in the establishment of LGBTQ rights in the USA. The historic space was transformed into a space to reinforce Smirnoff’s long commitment to the LGBTQ community: Smirnoff has always been civic-minded, but also knows the importance of protecting and respecting these people; who are all around us. Drinks featured the vodka, including the signature Moscow Mule and even a tea infused offering called “Equalitea”. Snacks were passed and guests enjoyed checking out the new bottles, as well has snapping Polaroids and chatting with executives from Smirnoff.
The bottles aren’t just a statement- they’re transformed into action as each bottle sold symbolizes a $1 donation to the Human Rights Campaign on behalf of Smirnoff. It really is the perfect chance to commit to changing lives, now as easy as enjoying a Smirnoff cocktail.