Smirnoff Ice held its first U.S. Halloween party on October 22 at NYA Studios in Hollywood. Brittany Broski served as host for the night, and she also judged the costume contest.
Arrivals began on a decadent spooky red carpet with a backdrop full of hands holding a bottle of Smirnoff Ice. To get inside, guests walked through a dark hallway decorated in the same style. More mysterious hands reached from the walls this time moving with open bottles for anyone to take and enjoy.
Courtesy of Smirnoff
Several bars served custom cocktails made with Smirnoff Ice and Smirnoff vodka, and Dirty Shirleys were on the menu as well. An ice luge stood ready for guests who wanted a cold shot. Two tarot card readers also gave readings to partygoers during the event and plenty of photo op moments throughout.
The guest list leaned toward reality television and social media attendees. Cast members from recent and past seasons of “Love Island” were in the crowd, along with a number of TikTok influencers.
Courtesy of Smirnoff
Monét X Change, who won “RuPaul’s Drag Race All Stars,” played a DJ set, and the dance floor stayed busy for most of the night. At one point, Broski appeared on stage dressed as Dracula and danced with wild energy to Slayyyter’s “CRANK.” It was easily the funniest sight of the evening.
Courtesy of Smirnoff
The event was a partnership between the spirit brand and Broski. “When Smirnoff Ice approached me they gave me a lot of room to be creative… so naturally, I had to write a fake mustache and a bald cap into the script to really make it my own and Smirnoff was totally down to get weird with me,” Broski said in a statement.
According to Fergus McCarthy, director of Smirnoff Ice, there will be more fun in store. “Brittany brings this perfectly chaotic energy and undeniable charm that feels right at home with Smirnoff Ice,” McCarthy said. “Halloween is just the start, and we can’t wait to show everyone what else we have planned together.”
Broski first drew national attention in 2019. A video of her tasting kombucha for the first time spread across social media that year, and she launched her podcast, The Broski Report, in 2023.
The collaboration will continue through the holiday season. Smirnoff has said more merchandise and original content are planned, with updates posted to @SmirnoffUSA.
Courtesy of Smirnoff
