Prince Archives - The Knockturnal

We only want to see you laughing in the purple rain or the purple rain inspired room at Prince The Immersive Experience in Chicago. The newly open exhibit invites Prince fans and soon to be fans to immerse themselves in the music and life of Prince. The experience takes visitors through 10 multidimensional rooms that walk them through the iconic singer’s life, creative evolution, and classic sound in a new and illuminating way.

From the moment you walk in striking images showcasing the icon are all around. Each room gives fans a different sensory experience through light, smell, hearing, taste, and touch. You can can step inside the Purple Rain album cover and rev up the beloved motorcycle, mix an iconic greatest hit in Prince’s beloved Paisley Park workspace Studio A; and let loose on the dance floor with an audio visual dance party designed by Prince’s lighting designer, Roy Bennett.

Get down with a live DJ in Glam Slam powered by Bose. Photo credit Superfly and Alive Coverage

Studio A Soundboard - Powered by Bose 2. Photo credit Superfly and Alive Coverage.

Explore Prince's iconic style at Prince: The Immersive Experience. Photo credit Superfly and Alive Coverage.

Learn about Prince's groundbreaking impact on artist rights. Photo credit Superfly and Alive Coverage.

Step inside Prince's hit song, When Doves Cry. Photo credit Superfly and Alive Coverage

Prince_Discography Hall of Fame. Photo credit Superfly and Alive Coverage

Strike a Pose with the Prince Symbol. Photo credit Superfly and Alive Coverage

Step into a Minnesota Street Scene at the First Avenue Club where Prince performed. Photo credit Superfly and Alive Coverage

Step inside the Purple Rain album cover 2. Photo credit: Superfly and Alive Coverage

Superfly partnered with The Prince Estate to create this special experience. On collaborating with The Prince Estate, Chief Operating Officer of Superfly, Richard Gay told the Knockturnal, “It was unbelievable just for the stories, history, and just as a fan-I feel really privileged to be a part of this.”

Authenticity was also centered in the creation of this experience. “It was important to work with the estate because authenticity is everything to us at Superfly and it’s about the fans. To be there with the estate and go “this is how it really was…this is what happened and collectively come together to create something like this is incredible.”

The Experience does features historic wardrobe pieces, photography, instruments, and other items courtesy of The Prince Estate. Prince: The Immersive Experience is open in Chicago now through October 9. Guests can reserve timed entry tickets starting at $39.50. Tickets are also available for purchase by visiting PrinceTheExperience.com. VIP and Flex access tickets, as well as corporate and private group bookings, are also be available. The exhibition is located at The Shops at North Bridge on the Magnificent Mile at 540 N. Michigan Avenue (corner of N. Michigan and E. Ohio St.).

About The Prince Estate

The Prince Estate passionately presents Prince’s life and work, and cultivates opportunities to further his legacy. As the singular, authoritative source on all thingsPrince, ThePrinceEstate inspires and educates fans, celebrates Prince in his totality, and stewards Prince’s legacy into the future.

Official Website: PRINCE.com

Official Store: Store.PRINCE.com

Instagram, Facebook and Twitter: @prince

TikTok: @prince.4.ever

About Superfly

Superfly is on a mission to shape how the world plays and connects through shared experience. Founded in 1996, Superfly’s expertise is bringing people together at the intersection of culture and commerce through iconic live experiences as creators of Bonnaroo Music & Arts Festival, Outside Lands, The Friends Experience, The Office Experience, and Bravocon, as well as for some of the most recognized brands in the world. Superfly’s creative and strategic offering helps brands like Citi, Intel, and NY Times establish and raise their profile and navigate the cultural marketing landscape through programming, design, digital, social and experiential platforms. Superfly is headquartered in New York. Learn more at www.superf.ly and follow on Twitter, Facebook and Instagram.