NastyGal, a popular online women’s fashion retailer, has made its mark on NYC with a popup featuring in store shopping and fun activities.
A few years back, Midtown Manhattan was greeted with a sparkly new addition, a museum entirely dedicated to candy! The popup turned out to be an ideal location for both kids and adults alike, with a massive marshmallow pit, confetti everywhere, and even an indoor zip line, it was the perfect mix of insta-worthy and nostalgic fun. After closing its doors in 2018, we are so happy to report that the action packed experience is back and better than ever, now open as of April 29th! But that’s not all, the museum has been upgraded with two brand new rooms. So not only will Candytopia fans feel right at home and remember their favorite attractions, but now they can look forward to even more new immersive experiences. Candytopia is 24,000 sq ft of pure confectionery bliss with over 17 different interactive environments, including signature favorites like the marshmallow pit and confetti room, a Candy Art Gallery featuring famous New Yorkers, and new features like the infinity mirror room, ring swing garden, sugar high theater and an indoor zipline! Candytopia is a wonka-esque real life candyland on steroids, beloved by celebs like Drew Barrymore, Gwyneth Paltrow, Hilary Duff & many more.
So what can you expect from the giant candy wonderland? We were so excited to find out! On Thursday, we headed downtown to attend the exiting preview day for the museum, I didn’t have to look too far to see the colorful building with a bright pink table full of rainbow lollipops at the front. The experience begins with an elevator, which brings you up to a beautiful rainbow hallway, signs that say phrases like follow the sweetness letting you know where to go. The first room we entered housed a magic show, complete with a massive floating disk that popped down from the ceiling to serve guests with chocolate! A magic door opened which lead to a passageway full of neon streamers and blacklights, that passed us through to a wonderland of nature, made out of jellybeans! The jellybean theme continued to the next room, an art gallery full of portraits of everyone’s favorite pop culture icons, Cardi B, Snoop Dogg, and even Willy Wonka himself, created entirely out of candy! Not a single room left us empty handed, as each one contained a treasure chest full of candy that related to the themes of the room. We left with lollipops, gummies, candy bracelets and necklaces, and so much more!
Some of my favorite rooms included things like gummy bear lights and a hall of mirrors containing buttons to change their colors, a giant pink candy throne, lollipop swings, a safari, rotating confetti sea-saws, and even an entire under the sea experience! It’s rare to find a new york city experience that’s this fun for both kids and adults alike, and Candytopia is truly fun for the whole family. For Willy Wonka and Charlie and the chocolate factory fans, you can find many subtle nods to the original factory throughout the experience, which I thought was such a cute touch.
We can’t possibly recommend taking a trip to Candytopia more! Hear all about it and get tickets here!
On Thursday, April 25, 2019, W Concept opened its first ever pop-up shop in SoHo NYC. The W Concept, an e-commerce shop offered shoppers an offline view of products as well as an incredibly instagramable experience.
Le Marché Bleu is the shopping experience by Julia Roitfeld and presented with Grey Goose. We stopped by the stunning space and event!
Hopping on the successful trend of artist themed pop-ups, this past Friday, VFiles opened the doors to its collaboration with Cash Money Records.