On Thursday, April 25, 2019, W Concept opened its first ever pop-up shop in SoHo NYC. The W Concept, an e-commerce shop offered shoppers an offline view of products as well as an incredibly instagramable experience.
Le Marché Bleu is the shopping experience by Julia Roitfeld and presented with Grey Goose. We stopped by the stunning space and event!
Hopping on the successful trend of artist themed pop-ups, this past Friday, VFiles opened the doors to its collaboration with Cash Money Records.