Last Thursday, April 25, Live Nation in Beverly Hills played host to an electrifying showcase presented by Mastercard and OnesToWatch, marking the launch of their Artist Accelerator program. The event featured performances by rising hip-hop star Asha Imuno and Audrey Nuna, a revered alumnus of OnesToWatch.
MasterCard
Friday night Mastercard and Fred Segal on Sunset joined forces for an intimate VIP Pre-Grammy’s celebration. With dozens of parties all in one jam-packed weekend, Mastercard really pulled something special off to salute their first ever single “Merry Go Round.”
There’s a new definition for culinary arts. This weekend, Oct. 4th through 6th, the Taste of Priceless presented by Mastercard descends upon Spring Studios to blend flavor and fun.
On The Scene: MADE and MasterCard Celebrates the RODARTE Capsule Collection with 80’s Themed Party in Los Angeles
The party was well-attended and featured performances by Roller Girls LA and Suzanna Hoffs of The Bangles.
This past Saturday, Dua Lipa closed off the Pre-Grammys 2018 Shows at Mastercard House followed by predecessors like SZA and Saint Vincent.
Mastercard and BuzzFeed collaborated for a pre-Grammy concert that was one for the 80βs and 90βs babies.
Mastercard Holds Pre-Grammy Concert Feat. Portugal. The Man & Francis and the Lights
Last week, Mastercard hosted a series of free concerts to get people hyped for Grammy night. We stopped on Friday to catch Francis and the Lights and Portugal. The Man. Their performances did not disappoint.
Mastercard Teams With The Fader For Discussion on Hip Hop Diaspora
As part of Mastercard House’s βStart Something Pricelessβ campaign they teamed up with The Fader magazine to host a panel discussion January 25th hosted by Ebro Darden on the hip-hop diaspora featuring panelist who are connected to hip-hop in different areas which included Fader co-founder Rob Stone, designer Jeff Staple, photographer Jonathan Mannion and rap artist Young M.A.
In reflecting on becoming connected with hip-hop, Stone said, “I think for me I felt like I was in on a secret. I felt like this hip-hop thing I donβt know if it was meant for me. I had moved to Long Island at that point and I would catch Ralph McDaniels show Video Music Box. I remember standing next to my basketball team and saying have you heard the song “Roxanne,” and I was like βYeah my sister plays Stingβ. And he was like no “Roxanne” and he played me that record and just opened me up to hip-hop and from early I couldnβt get enough of it. At the time it wasnβt all over the place, if you wanted to hear hip-hop in New York it was Friday, Saturday night shows on the major New York stations or you had to find your college radio station that was playing at 1-3 in the morning. There was such a confidence in it that I knew I wanted to spend my life in hip-hop but you kind of knew if you were on the ground floor and you saw the talent and the effect of how much it means to people you knew it would grow to this level. And it was all naysayers who said it was just a fad it would go away and thirty almost forty years later itβs here and stronger than ever.”
When asked the same question M.A replied, “I grew up in the early 2000βs that was my era, I was born in 92. Canβt really say too much about the 90βs now yea I learned a lot just by looking back on everything. I was in the era of Jay Z, Dipset, G-Unit, Talib Kweli. I ainβt gonna lie 2000 was a good year for hip-hop thatβs when I think it really broke through as far as us getting real mainstream with it. I was a big fan I loved it. 50 Cent is one of my favorite rappers of all time, when he came about it was like something different to me. I just loved it. I just thought I was gonna be the best of all time when I first wrote my first rap. I was like this is it, I believe in this, I love this I want this. It was like my first love and I didnβt want nothing else.”

To celebrate the 2018 Grammy Awards, Mastercard hosted an intimate conversation with founding member Will.i.am of The Black Eyed Peas, along with their #StartSomethingPriceless movement, which encourages consumers to pursue a passion or purpose, effect change, and lift one another up.