On Saturday, July 26, 2025, Brigade made a triumphant return with its Fourth Annual BBQ, once again proving why it’s one of New York City’s most anticipated summer events. Backed by Johnnie Walker, the all-day affair brought together the essence of NYC diversity, music, style, and vibrant community, all wrapped in the laid-back energy of a perfectly sunny day.
The launch of Johnnie Walker Vault Couture Expression by Olivier Rousteing in New York City was the most fashionable moment sipped in style.
Whisky sipping of Johnnie Walker is as important as cookies for Santa when it comes to Burns Night.
On Monday, April 17, we were invited to join in on the festivities at the New York City premiere of The Ministry of Ungentlemanly Warfare, directed by Guy Ritchie and produced by Jerry Bruckheimer—and were encouraged to indulge in concoctions provided by Johnnie Walker.
Our evening of merrymaking started at the AMC Lincoln Square, where we were greeted with free popcorn and a soft drink—but that was only the first surprise of the evening. Cheers began to fill the room as Jerry Bruckheimer, Henry Cavill, Eiza González, and Hero Fiennes Tiffin walked down the theater aisles to introduce the film.
“As much as this movie is a lot of fun,” Cavill tells the audience, “it also highlights the importance of what these warriors did.”
The Ministry of Ungentlemanly Warfare is fictionalized account—with many creative liberties—of Operation Postmaster during World War II. With tactics deemed “ungentlemanly” by Winston Churchill, a team of operatives embarked on a dangerous mission—and contributed to changing the course of the war.
“These types of female characters are inspiring, are what I think what embodies the 21st century woman,” Eiza González shared into the microphone, “I felt honored myself to be Marjorie Stewart.”
After the screening, guests were invited to attend the premiere after-party at the Ascent Lounge in Columbus Circle—presented by Johnnie Walker.
Jerry Bruckheimer joined the cast of the film for the festivities as a DJ spun tracks to set the vibe. Bartenders made splendid use of Johnnie Walker Blue Label with movie-inspired cocktails including The Strategist (the brand’s take on the trendy Espresso Martini) and The Saboteur (a twist on an Old Fashioned.)
Henry Cavill, Babs Olusanmokun, and Cary Elwes also mingled with guests and posed for selfies. Henry Golding even stopped by the bar to enjoy The Saboteur for himself.
How ungentlemanly indeed.
“The Ministry of Ungentlemanly Warfare,” directed by Guy Ritchie and featuring an all-star cast, sweeps into theaters on Friday, April 19.
Monica Ahanonu recently partnered with Johnnie Walker to create a design that would be worn by the players during warm-ups at the match between Gotham FC and Angel City FC on July 2nd at Red Bull Arena.
Rapper, singer, and songwriter, 6lack has announced a new partnership with Johnnie Walker and Blacktag. He had a show stopping performance at this year’s Tribeca Film Festival to celebrate “Black Art is Forever”, a celebration of Black creators and Black art hosted by Kenya Barris (the creator of the ABC sitcom, Black-ish). The event also honored recipients of the First Strides Creator Grant.
The work that Johnnie Walker and partners Blacktag – a global platform that aims to create economic empowerment for Black artists and technologists –and Kenya Barris are doing to spotlight and inspire Black creators and the community resonated with 6lack, and why he wanted to partner up with them and join them in celebrating and inspiring all rising creators so that they can feel empowered in continuing their amazing work.
They have a First Strides Creator Grant program, empowering the economic advancement of Black creators as part of their ‘First Strides’ initiative, which is so important for amplifying the voices of the community and enabling future generations of artists.
The Knockturnal’s correspondent, Payton Wilson, sat down exclusively with 6lack to discuss his partnership with Johnnie Walker, new music, LVRN, working with Eli Derby, East Atlanta Love Letter, his dream collaborators, and more.
On Sept. 27, 2015, The Knockturnal was invited to the Explorers Club on East 70th St. in Manhattan for a panel discussion put together by Johnnie Walker, inspired by the ethos of the new Johnnie Walker global campaign.