Oh, sweet summer — the sun is shining, the birds are chirping, and the pools and beaches are calling your name! Some will reach for their bikinis, while others will grab their (gorgeous) cover-ups. But why do we always associate “summer” with losing weight, motivation to work out, or how we look? In a society that is always defining our beauty standards and telling us to “shred for summer,” let’s ditch the pressure to lose weight and focus on being healthy and feeling great this summer!
What separates those who achieve their goals and those who don’t? How do some people accomplish whatever they set their minds to while others “fall off” their routines?
In a world where “time is money,” how much time should you make for sleep? The short answer: experts say 6-8 hours. So why does this often not happen?
When it comes to leveling up our health, we often go straight to workouts and diet! We exercise endlessly, throw out the bread, and bring in the avocados! However, when it comes to achieving fitness goals, there is no secret: a well-rounded approach is the way to go. Real, long-lasting results come from applying the 5 pillars of health! What are they?
During quarantine, it takes a little extra motivation to put down the 12 pm cocktail and fulfill your daily living room fitness goal. But now thanks to BABE Wine, there’s really no excuse to not get off the couch.
UPCOMING: Popsugar to host Grounded health/wellness event in LA
The holidays are about joy.
ASICS America teamed with Grammy-nominated DJ and producer Steve Aoki to present I MOVE ME, a North American film-oriented campaign designed to connect with new audiences in the fitness industry. Aoki, mostly known for his music career, is also a fitness fanatic, and is the face of the campaign. ASICS unveiled this new project October 18 in California.
Steve Aoki for ASICS: I MOVE ME.
President and CEO of ASICS Gene McCarthy called I MOVE ME “more than a movement.”
“We are setting out to reframe our narrative, deepen relationships with our core customers, and connect with a new generation of fitness-minded customers,” McCarthy said Wednesday. Aoki serves as the project’s frontman and the face of the collision of self-expression, culture, and sport. The film features other athletes like 2012 Olympic Gold Medalist and World Champion Wrestler Jordan Burroughs, and World Champion track and field athlete and bobsledder and three-time Olympian Lolo Jones. The film was shot in Aoki’s home in Las Vegas and is set to his new album Kolony. The narrative of the film includes success stories of other “movers.”
Aoki at his home in Las Vegas during the film shoot.
“I’m really excited to work with ASICS, an iconic Japanese brand,” Aoki said. “My life is not only about music and fashion, but also fitness, nutrition, and health.” Aoki joins Olympians Burroughs and Jones in their normal training routines.
Olympic track and field and bobsledding star Lolo Jones.
I MOVE ME will continue its release in parts throughout the year, including social content, influencers, and other movers. It will also feature customer-geared “offline” activations, one of which being the opening of a new ASICS Flagship store on 5th Avenue.
ASICS claimed its desire to change the way fitness is perceived and experienced and to spotlight fresh and distinct forms of movement and fitness. McCarthy highlighted the newness of the campaign in response to the declination of youth sports participation across the nation.
“While other brands are saying – be like him, be the best – ASICS is taking a different route at inspiring a new appreciation for movement for younger generations,” McCarthy said. “That’s what ‘I MOVE ME’ is all about.”
Co-hosted by Dr. Mehmet Oz and Lisa Oz, the Tropical Garden Gala at Chelsea Piers featured performances by Elle Varner, Erich Bergen, and Stepp Stewart as well as appearances by notable guests such as NFL athletes Buster Skrine, Steve Weatherford, and Damien Woody, Jersey Shore stars “Sammi Sweatheart” and Vinny Guadagnino, and wellness guru Candice Kumai.
It’s a new year and January 9 is the day that most people take their resolutions and toss them out the door. But, now motivation to keep your New Year’s fitness goals are here and ready to motivate you to the next level.