August 10, 2023, The Knockdown Center, Queens New York.— Sirius XM, the broadcasting company that provides satellite and online radio services; along with Pandora, their subscription-based music streaming service; Presents, “For The Love: 50 Years of Hip-Hop” Featuring Wu-Tang with Martell Cognac at The Knockdown Center in Queens, New York.
On August 10th, 2023 the Knockdown Center along with Sirius XM,
QUEENS, NEW YORK – AUGUST 10: A view of the audience as Wu-Tang Clan headlines SiriusXM and Pandora’s Hip Hop 50th Anniversary Celebration at Knockdown Center on August 10, 2023 in Queens, New York. (Photo by Bennett Raglin/Getty Images for SiriusXM)
Pandora, Martell Cognac and additional brand sponsors: Clorox, Volkswagen and Cricket Wireless shut down Queens, New York in killah-bee fashion. The loyal fans of the famed Hip Hop group, WuTang, wrapped the sidewalks of the popular venue in hopes to make entry through the waitlist. The group has influenced more than 30 years of the genre and continues to solidify the permanence of their impact and their brand through merchandising, music and much more.
Prior to the evening portion of the event, Sirius XM and Pandora hosted the “For The Love: A Community Giveback” event for the kids and teens that included a concert, a “back to school” backpack giveaway and an opportunity to celebrate and support the performance culture of the emerging local talents in the area; in the same vein early Hip Hop artists emerged in the community. Sirius XM and Pandora also gifted a $20,000 check to The Boys and Girls Club of Metro Queens.
Later that evening, the doors re-opened at 8:00 pm with the general admission of an audience of 21+ only guests. Martell Cognac, the leading international prestige cognac, with 300 years of history in its existence, tipped its glass to the tenacity that is the genre of Hip-Hop. Martell Cognac, known for using a high percentage of eaux-de-vie (a traditional double distillation process), aromatic blends, distinct taste and richness in flavor, served their beverages at an open bar in the Premiere seating section for their VIP clients and that of Sirius XM and Pandora; which included brand influencers, designers, media press and Sirius XM’s popular radio show host, Marisol “El Bombon”, of Sirius XM channel, Caliente; a red-hot sonic blend of salsa, bachata, reggaeton and tropical Latin music.
QUEENS, NEW YORK – AUGUST 10: Lola Brooke performs onstage ahead of Wu-Tang Clan headlining SiriusXM and Pandora’s Hip Hop 50th Anniversary Celebration at Knockdown Center on August 10, 2023 in Queens, New York. (Photo by Bennett Raglin/Getty Images for SiriusXM)
Upon entry into the venue, a Volkswagen car sweepstakes is posted in royale fashion and immediately ahead of it, a hip-hop themed ‘step-and-repeat’ booth, reminiscent of an urban city building, brought to the venue by Clorox®. The step-and-repeat consisted of 2, 10-second-long video segments, shot by a live cameraman; props that included 4-Subwoofer and 2-Tweeter Speakers and costume jewelry, mimicking the late 80’s to early 90’s fashion. The “Faux 20 mm Cuban Link” Chains paid homage to an essential iconic accessory of the Hip Hop, Rapper fashion movement. Synonymous with the culture, Venetian (shutter) shades, huge diamond encrusted square signet rings and at last, a microphone. Guests had the opportunity to record a clip, in front of a backdrop that mimicked a brick wall with graffiti and the Clorox® emblem on the backdrop. The recorded clips were uploaded to a digital processing bank and participants were able to have the clips sent directly to their phones with a live link for download and share. Clorox®, the long-standing trusted brand has solidified itself with the “ultra fresh” culture, who prides themselves in a “crisp white tee” and “clean kicks”. Its trusted brands, which also include Brita®, Burt’s Bees®, Glad®, Kingsford® (for the summer barbecues), and Pine-Sol® have been trusted household names for every hip hop generation.
QUEENS, NEW YORK – AUGUST 10: Wu-Tang Clan headlines SiriusXM and Pandora’s Hip Hop 50th Anniversary Celebration at Knockdown Center on August 10, 2023 in Queens, New York. (Photo by Bennett Raglin/Getty Images for SiriusXM)
The Wu-Tang show opened with a giveaway of high-end fashion brand name sneakers and was followed up with a set, by emerging Brooklyn Artist, Lola Brooke, who performed her hit single, “Don’t Play With It”. Brooke gained notoriety after the release of her breakout single “Don’t Play with It” in 2021 that gained momentum on (formerly) Twitter and TikTok, opening doors for the artist to sign to Arista Records in 2023. Additional guest appearances included American journalist, radio personality, executive producer and former rapper, Sway Calloway. Sway now hosts “Sway in the Morning” on SiriusXM, “Shade45”. Also in the building, American Rapper and the original Hypeman, Flavor Flav of Public Enemy. The Wu-Tang clan took to the stage with a venue packed wall to wall of screaming fans throwing up the “WU” as they performed their classic hits, “C.R.E.A.M”, “Protect Ya Neck” and a crowd favorite, “Wu-Tang Clan Ain’t Nuthing to F’ With”. The performances, which included a solo performance from Method Man, rocked on into the late hours of the night until the close of the venue at dawn.
QUEENS, NEW YORK – AUGUST 10: Inspectah Deck, Masta Killa, and Method Man of Wu-Tang Clan headlines SiriusXM and Pandora’s Hip Hop 50th Anniversary Celebration at Knockdown Center on August 10, 2023 in Queens, New York. (Photo by Bennett Raglin/Getty Images for SiriusXM)
To ensure the safety and encourage responsible consumption of their Cognac, Martell offered complimentary designated travel via Uber to its VIP Premiere guests who also enjoyed the luxury of exclusive views of the band’s live performances on stage.
Stay tuned to The Knockturnal as we continue to bring you more exclusive stories on the 50 Year Celebration of Hip Hop!
The Sweet July Skin skincare line hydrates my skin from the moment I apply the exfoliator to the last drop of Irie Power Face Oil on my fingertips to my face. I’ve noticed that rough patches that once posed themselves as problem areas and where I struggled to achieve or hold moisture are no longer problem areas that I have to find ways to cover up or hide. My makeup applies better since the surface of my skin is smoother. The best part is that this product allows my skin to breathe and now I opt to wear less foundation and concealer (if any) as I have nothing to cover and want to show off my brightened, glowing skin. I think the radiance comes from the turmeric root oil in the blend. I now opt for a volumizing mascara, an ombre brow, eyeliner, and a stay-proof matte lip color to compliment the reemergence of my healthier layer of skin. I appreciate that the kit is simple and doesn’t include too many bottles or steps to follow for me to see results. It is easy to apply without throwing my routine into a frenzy and it smells absolutely amazing! I wish I grabbed four bags of this stuff so I would have a long-lasting supply of my own. I will definitely be purchasing more of this line for myself, my friends, and my family and continuing to richly reap the amazing benefits it yields.
Wednesday, June 28th 2023. KSUBI Store, SoHo, Fashion District, New York—The Australian Global denim streetwear line, KSUBI, that emerged as the hottest fashion line, infamously known for their signature distressed denim and box cross logo, reinforced their reputation to stand apart from the crowd of traditional denim based brands with their most recent collaboration. The DIY rebel of style partnered with rising rapstar from Harlem, A$AP TyY of the A$AP Mobb, to launch a Limited Edition Moto-Inspired Capsule Collection. A$AP TyY arrived at the jam-packed KSubi SoHo (located at 26 Greene Street) on a four-wheeler in moto-royale fashion. The artist, adorning a two piece denim set from the official moto-inspired line, took to stage shortly after and performed songs from his new EP, “1840 Lex” that officially dropped on Thursday, June 29th. 
KSUBI highlights that in the exclusive nine-piece collection, their collaboration with A$AP TyY emphasizes the focus on the ‘collateral damage as stressors to the fabric of the garments that incur while participating in the sport’ and ‘attempting to maintain the garment’s original integrity as motosport ware’ as part of the central theme throughout KSubi and A$AP TyY’s Limited Edition Capsule designs. Championing items of the in-demand collection include: two racing jersey designs with co-branded KSUBI & A$AP custom pieces influenced by sponsor logos on the jersey’s of the professional moto-riders. KSubi shines in their custom faded wash techniques on their iconic slim-fit Ksubi denim, which is also included in the collection, plus a t-shirt and hoodie offer the collection an ‘already lived in feel’, that is achieved only after ‘breaking in’ the traditional hold of new attire. The jersey-fabric pieces are accentuated in distressing fashion which lends a heavy nod and silent applaud to the look and feel of natural wear and tear. The denim has also been moto-style treated to provide oil stain effects, ‘gravel splatter’ artwork on the back of the garments, and repair style embroidery on the crotch to give the deteriorated feeling of motorsport ware. 
Ju
ucers John Williams and Stephanie Walter, hosted their Annual ChangeMakers Gala, honoring Val Boreland, EVP of Content Acquisitions for NBC Universal Television and Streaming; and Producer, Director and world-renown Actress, Nia Long. Reel Works serves over 1,600 NYC youth annually from middle school through high school and beyond. The services offered through Reel Works aims to develop the hope filled youths as industry professionals, artists and citizens, all while helping them to excel in academics, preparing them for graduation, encouraging them to pursue higher educational goals, while aligning their professional development to launch careers in media, film and related industry sectors. To date, Reel Works is the only filmmaking program that matches teens 1:1 with professional filmmaker-mentors that show them how to tell their stories and have their voices heard.
January 26, 2023, Manhattan New York. Hard Rock Hotel. 
The documentary film, Louis Armstrong: Black & Blues, takes the audience on a journey that highlights the life of the world renowned talent, soloist, jazz pioneer Louis Armstrong, more affectionately known as “Satchmo” the Ambassador. For those who did not know, Louis received this derivative of his original nickname ‘satchel mouth’, a term he picked up from the way his lips cradled the mouthpiece of his trumpet. In the early 1930’s on a trip overseas to Britain, Melody Maker magazine editor, Percy Brooks, mispronounced the nickname he likely acquired while researching Louis’ musical career and accidentally called him,”Satchmo” in his greeting. For Louis, the father of scat and one of the most influential musicians in history, it phonetically made sense and he held tight to his colleague’s “bloop” (and the blip) for his namesake.