What began as a single call to action in 2020 has evolved into one of the most influential economic equity movements in modern retail. On Saturday night, the Fifteen Percent Pledge returned with its annual fundraising gala at Paramount Studios in Los Angeles—marking not just another glamorous evening, but a powerful checkpoint in a long-term strategy to build sustainable infrastructure for Black-owned businesses.
Silicon Valley can’t get all the tech love.
Like most things in life, a key component of wellness is a combination of self care and proper hydration. For years, CORE hydration has had wellness at the forefront (or should we say the core?) and their mission encourages consumers to foster a lifestyle centered around hydration, a prime benefit of energy levels, cognitive function, and physical performance.
The 17th Annual ESSENCE Black Women in Hollywood® Awards, held on Thursday, March 7, 2024 at the prestigious Academy Museum of Motion Pictures in Los Angeles, was nothing short of a spectacular celebration of Black excellence.
In a dazzling display of glitz, glamour, and giving back, the 3rd annual Hollywood Unlocked Impact Awards took center stage at the renowned Beverly Hilton hotel.
On Friday, June 2, 2023, POPSUGAR hosted a fabulous return to the Play/Ground for a ‘perfect day off’ at Los Angeles’ Row DTLA. In honor of this year’s theme, the all-day event was filled with unique activations highlighting fitness, wellness, and self-care from sponsors Revlon, Ninja Blast, SweeTARTS, and more.
The Peacock original film Praise This includes a star-studded cast with singer Chloe Bailey as it’s leading lady. Praise This follows a young, troubled Sam (Chloe Bailey) as she is sent to live with her eccentric cousin Jess (Anjelika Washington) in Atlanta. While trying to adjust to her new normal, Sam learns about Jess’s favorite past time: singing in her church’s praise team.
07-16-2022- Music Hall of Williamsburg had the pleasure of hosting Epic Records own DDG. The Michigan native headlined a rather intimate show that gave those in attendance a chance to not only witness his versatility but also a real chance to connect with what he referred to as his day ones.
The show kicked off with Baby Rich, an upcoming Alabama artist who recently dropped a single called “Simon Says”. Even though Baby Rich is new to the music industry- it was clear that he has an immense amount of talent. While his time on stage was brief, he made the most of his time on stage.
Following Baby Rich, was Paidway. T.O. The Pontiac ,Michigan native performed his newest single “Okay,Okay” along with some of his older material that those in attendance seem to really resonate with as Paidway. T.O. is also DDG’s cousin and along with his music has a real following within the YouTube community.
The headliner, DDG, hit the stage around 930 as the crowd huddled around the stage in anticipation. As the lights went dark and DDG entered through the side door all that was visible was his diamond chain and watch reflecting in the dark- the climatic entrance was foreshadowing what was to come.
DDG, has been in the headlines for boxing and making the most of his YouTube endeavors, however as he began running through his catalog of music it was clear that he has a real talent for headlining. As he had a song for almost every occasion, quickly showing those that were not familiar with his music that he is more than you would expect. 
It did not take long for those in attendance to erupt as DDG performed his breakout hit “Moonwalking in Calabasas”- the 2021 certified platinum song caught his day one fans in a fluster, as towards the end of his set DDG even allowed one of his fans to come on stage with him to perform the song on the stipulation that the fan had to know the song word for word.
As the fan got on stage, he did not disappoint as his immediate energy caught everyone by surprise- DDG included. Shortly after the fan spit verse word for word DDG congratulated him and thanked everyone for coming out.
After leaving fans with a few burning questions, Grown-ish season 3 is back as the Cal U gang gears up for the second half of their chaotic junior year.