On March 2, 2023, Paramount+ debuted its first-ever immersive activation, The Lodge: A Paramount+ Experience. The pop-up activation, presented by the brand’s ‘A Mountain of Entertainment’ campaign, comes on the heels of the streaming platform’s two-year anniversary.
With its launch taking place at the Eagle Lodge in Mammoth, California, attendees had the chance to experience some truly authentic mountain lodge vibes, complete with a snow-covered landscape.
A sure hit with any television or film lovers, The Lodge takes attendees on a journey through environments inspired by fan favorite Paramount+ content including 1923, Star Trek: Picard, Grease: Rise of the Pink Ladies, Rabbit Hole, School Spirits, Fatal Attraction, and more.
Guests were invited to kick back in The Lodge, accompanied by a cozy fireplace, a grand piano, and various seating areas. After a long day on the slopes, there’s nothing better than a warm fire…
Except custom cocktails, maybe, which The Lodge also provides. With not just one but multiple specialty bars in the space, including the ice-encrusted Paramount+ Pub sports bar and the 1923 inspired speakeasy, guests had the chance to experience a parade of creative yet tasty libations.
Other standout features included creative photo-ops based on some of the platform’s popular content, along with the iconic movie memorabilia from Top Gun: Maverick, the Star Trek franchise, and others. For the sports fans, the Paramount+ Pub kept CBS Sports streaming on multiple TVs around the ice-themed space.
With so much to see, don’t miss out on your chance to experience The Lodge. After popping up in Mammoth, California, from March 2-5, the experience heads to Austin, Texas, from March 10-13, and then Steamboat Springs, Colorado, from March 16-19. Catch it if you can!
Check out our IG reel!