Sending you a postcard from Paris! Lipault transported their guests to France at the NYC pop-up.
The Parisian travel wear brand, Lipault, partnered with candy shop lil sweet treat to create the perfect chic Saturday morning experience. Located in the heart of the West Village, the candy shop was adorned with beautiful Lipault items. These included rich blue, brown, and grey crossbody bags, backpacks, and luggage.
Guests had the opportunity to fill a Lipault x lil sweet treat goodie bag with their pick of artisan candies. The adorably chic candy shop was stocked wall to wall with sweets specifically curated for this collaboration. The treats included colorful, sweet, sour, and gummy candies. Some standouts are the Strawberry and Cream Croissant and Candy Lip jellies! Guests also enjoyed bright pink, rich hot chocolate, complete with whipped cream and topped with a big chocolate L. In addition, light-blocking Lipault eye masks were given out as souvenirs.
Photos From ‘Paris’
A standout of this pop-up was the extremely realistic Parisian photo wall. A life-sized snapshot of Paris was displayed outside the shop and staged to look like a European café. The display included a table, chairs, a Paris coffee table book, and beverage cups. Vibrant blue and brown Lipault luggage sets adorned the background, but in a way that didn’t take guests out of the faux café environment. The sets were displayed slightly on the perimeters of the scene, giving the effect that guests seated at the table had just hopped off their flight and were grabbing a quick bite before heading out to explore the rest of the city.
Emily’s Appearance
Later in the day, actress Emily Alyn Lind stopped by, making an appearance in support of her collaboration with Lipault. She says, “Paris has always held a special place in my imagination, so partnering with a Parisian brand that celebrates movement and freedom felt completely natural.”
Everything at this pop-up was extremely well executed, with every detail truly transporting guests into a momentary luxury Parisian experience.
Photo Courtesy: Jani Grigoryan
