Super Bowl in San Francisco was full of a trolley full of starry sightings and a golden parties.
EA SPORTS presented Madden Bowl as a headline show at Super Bowl LX. Luke Combs, Teddy Swims, Stephen Wilson Jr., Gavin Adcock and Bay Area favorite LaRussell to played on Feb. 6 at Chase Center. Guests included Tom Brady, Teyana Taylor, Alix Earle, Ciara & Russell Wilson.

(Jeff Lewis/AP Content Services for Toyota Motor North America)
NFL legend Eli Manning and Kylie Kelce served as celebrity referees during the Toyota Glow-Up Classic, a glow-in-the-dark flag football exhibition featuring female Bay Area youth players and NFL stars, held at the Super Bowl Experience on Feb. 4.

SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: Young Miko performs onstage during the 5th Annual “A Night of Pride” with GLAAD and NFL on February 06, 2026 in San Francisco, California. (Photo by Rich Polk/Getty Images for GLAAD)
Gallery Club House was a standout Super Bowl Weekend experience in San Francisco, hosted by Chanen and Juwan Johnson at the stunning Terra Gallery & Event Venue. DJ Millie set the tone for an elevated yet energetic atmosphere as guests enjoyed complimentary beauty treatments, massages, professional photo shoots, and interactive photo booths. The culinary offerings were equally impressive, featuring craft cocktails alongside delicious bites like a sushi bar, charcuterie spread, and beef skewers and chicken tenders—perfectly finished with caviar and fries.

(Serena Khahera)
Attendees also sipped espresso and matcha from the Café Bar and got creative designing custom magic charm characters with Gabriella Noelle. In partnership with Lumify Eyes, the event drew an impressive guest list, including Zuri Hall, Sports Illustrated Swimsuit models Katie Austin and Christen Goff, Ally Kendricks, Dale Moss, Olympian Anna Hall, and NFL players Sam Hartman and Robert Griffin III, making it a true highlight of the weekend’s festivities.

(Courtesy Heinz)
Celeb chef Guy Fieri hosted his annual Flavortown Tailgate where NFL analyst and former NFL player Ryan Fitzpatrick stopped by with the ultimate party favor: the first ever HEINZ KegChup filled with 114 ounces of thick, rich ketchup, perfect for game day dipping.
The fun didn’t stop there – with the help of the Oscar Mayer Wienermobile, Ryan took the HEINZ KegChup to a local San Francisco bar where ketchup lovers could tap into the crowd-favorite condiment.

(Courtesy Raising Cane’s)
Following his 2025-2026 NFL MVP award win last night, Matthew Stafford celebrated the milestone with a Raising Cane’s Box Combo alongside his wife, Kelly Stafford, and their children. Alongside Raising Cane’s owner and founder Todd Graves, the Stafford family dug into Cane’s hand-battered, cooked-to-order Chicken Fingers, buttery Cane’s Toast, crispy coleslaw and crinkle-cut fries, all perfectly paired with Raising Cane’s award-winning Cane’s Sauce—bringing together football’s biggest individual recognition at the NFL Honors and a crave-worthy Cane’s celebration.

(Photo by Phillip Faraone/Getty Images for Raising Cane’s)
Alix Earle, Jessica Alba, Emma Roberts, Machine Gun Kelly, Teyana Taylor, McKenna Grace, Cardi B, Logan Paul, Megan Moroney and more who joined Raising Cane’s and Graves in celebrating in a private Super Bowl Suite that weekend.
With additional reporting by Serena Khahera