To help New Yorkers beat the heat this summer and cruise like they’re on the French Riviera, Stella Artois is offering a fleet of vintage Riviera boat rides across the East River.
With an ice-cold Stella in hand, New Yorkers will have the opportunity to set sail across the East River in a vintage, collector-owned, luxury wood-trimmed boat between Manhattan and Brooklyn this summer. Turning the East River into the East River Riviera right out of a French novelty, Stella Artois is upgrading city-dwellers daily commutes. Stella is moving to give NYC a taste of the Riviera to mirror the brand’s latest expression, “Summer Like You’re On Vacation” campaign slogan. Their focus is to show consumers that “vacation” is not just about where you are, but rather how you see things. Starting either at Brookfield Place in Battery Park City or ONE°15 Brooklyn Marina in Brooklyn Bridge Park, visitors will have the chance to climb aboard a beautiful vessel transformed into a Stella Artois floating oasis. Here they will find a floating paradise with Stellas cold and ready for enjoyment! Once their Boarding Pass time has come, they will then embark on a true adventure as they cruise in style in a vintage wood-trimmed boat driven by their own personal gondolier and instantly be transported to a world full of luxury as they glide across the waters with skyscrapers beaming around.
Starting tomorrow at noon ET, evening commuters can swap their Penn-station commute and reserve their one-way adventure to Brooklyn or Manhattan at StellaNYCRiviera.com.