Snoopy is taking New York Fashion Week by storm with Snoopy in Style NYC.
Curated by the Charles M. Schulz Museum and Research Center, the exhibition arrived at 25 Little West 12th Street in New York following great success in Paris. For the next two weeks, visitors are invited to step into the world of Schulz and the Peanuts as they traverse through a staggering 16,000-square-foot immersive display. Divided into 10 distinct zones, the exhibition unfolds as a journey that showcases the evolution of the comics, Schulz’s life and artistic influence, and how the Peanuts have shown up in pop culture for 75 years and counting.
With New York Fashion Week right around the corner, it is only appropriate that a significant portion of the exhibition be dedicated to Snoopy’s place in the fashion world. The Snoopy in Fashion sector features custom-made Snoopy and Woodstock plush dolls modeling designs from over 50 brands, including newly commissioned pieces and rare archival items. The beloved beagle and bird duo show eclectic taste, as the dolls sport everything from Adidas to Valentino, reflecting the characters’ influence across the fashion spectrum.
Photo by The Knockturnal
Though the exhibition pays deserved homage to the beagle’s influence on streetwear and high fashion alike, fashion is only one part of Snoopy’s legacy. The exhibition explores the impact of Schulz and the Peanuts across all facets of pop culture. A dedicated tennis installation, for example, examines the impactful role the sport played in Schultz’s life and work, including his close relationship with Billie Jean King and his advocacy for Title IX and the Women’s Sports Foundation.
Further, the moody Joe Cool’s Listening Lounge honors the Peanuts’ and Vince Guaraldi’s musical legacy through a retro speakeasy, complete with a DJ booth, rare albums, archival material, and music-inspired merchandise.
Photo by The Knockturnal
Schultz’s long-reigning influence speaks to the power of his simple concept: he layered profound realities of adult life into a charming cartoon that displayed childish concerns. His charming drawings told tales of children facing what seem like trivial struggles while also addressing loneliness, existentialism, unrequited love, escapism, and the philosophy of failure. This uncanny sense of humanity, combined with warmth and wit, has immortalized the Peanuts in iconography. Just as Schulz evolved the Peanuts to reflect cultural change, culture will keep him near for decades to come.
The exhibition is located at 25 Little West 12th Street and is open to the public for free until September 26.
