Thanksgiving is about turkey, sweet potatoes and for many some award moments of introducing your new love to the family.
RITAS believes you should #NeverApologize for who you are or who you’re bringing to the Thanksgiving table. So, to celebrate the seasonal return of Cran-Ber-RITA, they’re offering couples a boost of cash-powered confidence: RITAS will cover the cost of a ticket to fly your S.O. home for family dinner. Plus, they’ll throw in a case of Cran-Ber-RITA, so neither of you have to arrive empty-handed.
“Whether it’s a conversation, a drink, or a person, you should never apologize for what you bring to the table,” said Chelsea Phillips, VP of Beyond Beer Brands at Anheuser Busch. “RITAS believes in this wholeheartedly, so we are removing travel as a barrier so our fans can take that leap and celebrate who they love with their family.”
RITAS also teamed up with New York City-based Relationship Expert Susan Winter to advise couples through this time of heightened nerves.
“The holidays are the time we get together with those closest to our hearts. Why not magnify the joy by introducing your significant other to your family on this special occasion,” said Winter. “While the first introduction may seem scary and uncertain, the benefits far outweigh any temporary fears. Trust that your family will see the reasons why you love your mate and join in this celebration with you.”
To take part, head to @RITAS Instagram page and tell the world what you’ll #NeverApologize for loving about your boo. Make sure to include #NeverApologize and #Sweepstakes between November 14 – November 19. 20 lucky winners will be selected and notified on November 20, scoring a $1,500 voucher to put toward a flight of their choice and will be provided with a case of Cran-Ber-RITA so they don’t have to show up to dinner empty-handed.*
For more information on Cran-Ber-RITA, visit www.theritas.com or follow the conversation on social @TheRITAS.