On Nov. 5, Pepsi Dig In Day returned for a very important way to celebrate America’s Black-owned restaurants.
The day gave consumers the chance to win $5,000 for themselves and a $5,000 donation to their nominated Black-owned restaurant when they dine out and share on social media.
Now in its second year, Pepsi Dig In teamed up with author, television personality and celebrity chef Carla Hall to encourage food lovers to come together and dine at Black-owned restaurants. The sweepstakes ran on @PepsiDigIn and #DigInShowLove.
“I’ve always been passionate about celebrating the food and community that Black-owned restaurants bring to the table. Pepsi Dig In does a phenomenal job of supporting these culinary gems with initiatives like Pepsi Dig In Day. We can all make a tangible impact by dining at these restaurants and enjoying what they have to offer,” said chef Carla Hall.
An annual initiative, Pepsi Dig In Day aims to drive consumers to patronize Black-owned restaurants and support the cornerstone of communities across the country. As part of the larger Pepsi Dig In program to drive business and visibility to Black-owned restaurants, Pepsi Dig In Day brings national awareness to Black restaurateurs by tapping into the network and scale that Pepsi provides.
“Pepsi Dig In Day is a movement to inspire diners to discover Black-owned restaurants they’re excited to visit all year round. From rallying food lovers to providing tools for restauranteurs, our goal is to leverage the combined resources and power of our platform, partners, and fans to make a long-lasting impact,” said Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice.
This year, Pepsi Dig In inspired Americans to show love for their favorite local Black-owned eateries for Pepsi Dig In Day and beyond with activities that included:
- Covered the tab between $2,000 and $5,000 at select Black-owned restaurants on Pepsi Dig In Day. Brunch celebrations at Pepsi Dig In restaurant partners featured a mix of live DJs, custom menus, and more at 20 select restaurants in major cities across the country including Los Angeles, Philadelphia, Atlanta, Miami, Houston, Phoenix, among others. Fans can check @PepsiDigIn on social to find out where they can celebrate near them.
- Corporate partners rose to the occasion to support Pepsi Dig In Day when they offered a sponsored lunch from Black-owned restaurants for their employees from October 31st through November 4th. Companies committed to Pepsi Dig In Corporate Week include the National Football League, National Hockey League, Tripadvisor, Minnesota Vikings, Minnesota Twins, Minnesota United FC, BentoBox, Vail Resorts, Hudson Creative, Launch Kits, LiveRamp, Delaware North, Acceleration Community of Companies, Genesco Sports Enterprises, FUSE, Figure 8, Walton Isaacson, and others.
Pepsi Dig In continues to offer Black restaurateurs access to resources like Black Restaurants Deliver, a free eight-week consultancy by the experts at Figure 8 that enables restaurants with the tools to meet consumer needs, increase business and improve their online presence. In addition, Pepsi Dig In provides access to opportunities for growth and visibility like its recent Restaurant Royalty Residency program bringing custom dishes from Black restauranteurs to Las Vegas for four-week residencies at MGM Resorts International Mandalay Bay and Luxor hotels. This collaboration is fostered by a shared commitment to building an inclusive and diverse culture for employees, guests, and community.
For further information on Pepsi Dig In, visit PepsiDigIn.com and follow @PepsiDigIn on Instagram, Facebook and Twitter.
