In a world where the city never sleeps and dreams are always on the horizon, an enchanting collaboration has emerged to defy gravity, and our taste buds. Celebrating the 20th anniversary of the iconic Broadway musical Wicked, Hershey’s Chocolate World in Times Square has unveiled a limited-edition masterpiece that promises to take your taste buds on a magical journey.
Anyone who’s had the chance to catch the show within its twenty year run knows that it’s so much more than simply what we don’t see in The Wizard of Oz. It’s a story of friendship, love, and the power of defying expectations. In a similar spirit, the Wicked Milkshake brings a new level of sweetness to the heart of New York City, combining two beloved sensations.
The milkshake itself doesn’t just look stunning, it’s delicious as well. The rich combination of the dark chocolate and mint is scrumptious, nostalgic to childhood summer days in the same way that for many, Wicked is nostalgic to a first Broadway show or a school field trip many years ago. The collaboration between Wicked and Hershey’s Chocolate World is not just about a limited-time beverage; it’s about this nostalgia, combined with a shared love for creativity and the desire to create unforgettable moments. Just as Elphaba and Glinda’s friendship defied the odds and changed the course of Oz’s history, this collaboration is a testament to the enduring power of artistic expression and culinary delights.
Available now through the end of October, the Wicked Milkshake is a match made in heaven. Combining the refreshing coolness of mint with the rich indulgence of dark chocolate, the delectable creation is a perfect homage to the Wicked universe.
“We partner with Turkey Hill, which they make some amazing ice creams, and they make it super creamy,” said Hershey’s Chocolate World Food and beverage department manager Gina Shin, on the process behind creating the shake. “It’s their mint chocolate chip ice cream, and we blend that up, and we make it into a really smooth, enjoyable consistency. And then on top of that, we put a good amount of whipped cream. And then we drizzle our Hershey’s dark chocolate syrup as well as some fun green syrup on there to make it Wicked. And we add the dark chocolate mint duo Kit-Kat bar on top”
Don’t miss your chance to savor this delectable creation. The clock is ticking, and, just like in Wicked, time is of the essence. Defy gravity and head down to Times Square today, and be prepared to be swept off your feet by the Wicked Milkshake. But remember, just like in the Land of Oz, good things never last forever, so seize the moment while you still can!
