As part of AMC Networks’ return to Comic-Con, AMC Networks will present a new Anne Rice Immortal Universe experience and activation at the Hilton San Diego Gaslamp Quarter Hotel’s terrace (401 K Street). The activation was previewed by us at Comic Con, where we were given the opportunity to preview it in advance.

As part of the event, guests were invited to take a tour along “The Street of Immortality,” which is an immersive experience inspired by New Orleans, with several opportunities to capture photos and videos along the way. In addition to this, attendees recognized some of the iconic locations from Interview with the Vampire (such as Hotel Iberville and Nawlins Records), and they also immersed themselves in Anne Rice’s universe, made up of characters drawn from Interview with the Vampire and Mayfair Witches.

There was also a walking street tour where attendees were able to collect exclusive souvenirs as well as limited-edition premiums, such as “The Elixir of Immortality”, a mocktail prepared by POM Wonderful. Aside from that, fans can expect some surprise and delight moments inspired by the universe, and costumes are encouraged.

With its activation, AMC is doubling down on the Immortal Universe as Interview With The Vampire’s first season had a positive reception. The fanbase of the series continues to grow as the network giant would look into tapping into this audience while the iron is hot.

The event is free and for all ages, and open Thursday, July 20, Friday, July 21 and Saturday, July 22 from 11am – 7pm.